Camille Clare

3 Tuesday bland breakthroughs (Dec 20 edition)

by

In preparing to write this email, I dug up my notes for a high-priced consult I did this past summer. For that consult, I looked over the email marketing of a running and profitable business, and I came up with little-known, highly technical, A-list email copywriter secrets to skyrocket conversions.

Since I am now promoting a new coaching program with a focus on email marketing, I’ve decided to give you a sneak peek into that high-priced consult, and reveal some of the behind-the-velvet-rope ideas I conjured up in there. Here are the three most exciting ones:

– email more often
– inject more curiosity and intrigue
– add some personality to it

Those exciting ideas might remind you of the “bland breakthroughs” of a marketer I’ve code name Gavin Juff.

And maybe these bland breakthroughs make you glad you never hired me for an email marketing consult. After all, is this anything worth paying for?

Well, Camille Clare, the business owner who hired me for that consult last summer, wrote me some time later to say:

Just so you know, since your feedback, we have tripled our sales via email. So that’s pretty awesome and thank you 🙂

Why don’t people email more? Add some intrigue? Inject a bit of personality into their copy?

It’s beyond me. But the fact is, there are plenty of businesses that don’t execute on the basics of email marketing — even if they’ve been hearing about those basics since Saddam Hussein was in office.

Enter my new coaching program.

As genuine A-list copywriter David Deutsch might say, I’m not promising that this coaching program will triple your sales from email.

But I am promising I won’t just tell you the obvious “what to do” — email more, you dummy — but I will give you specific one-on-one ideas, tailored to your business, for how to implement those “what to dos.”

The truth is, that’s actually what I did with Camille in that consult last summer. The extra thing I will do within my new coaching program is work with people week-by-week, and make sure they actually implement these ideas in their email copy and their email marketing.

Is this anything worth paying for?

No, it’s not. Not for most people.

But if you have a running and profitable business, or at the very least, an email list of some size and quality, then it might be worth paying for. Because it might end up making you much more money than you pay me.

My new coaching program will kick off in January. I will be promoting it until tomorrow. If you think you might be a good fit for it, then the first step is to sign up for my email newsletter. Click here to do that. After that, we can talk in more detail.

Email tweaks that typically triple sales

by

My recent batch of book recommendation emails stimulated more responses than I usually get. One person who wrote in was Camille Clare, who, along with her husband Dustin, founded shelter.stream.

​​Shelter is a kind of high-class Netflix. It’s a streaming service, which only features architecture and design films and series.

Last month, with the goal of increasing subscriptions for Shelter, Camille took me up on my Email Marketing Audit. And not only that.

As soon as we finished the consult last month, I could see Camille actually put my recommendations to work. (I’m signed up to her list.)

So when she replied to one of my emails a few days ago, I asked Camille how her own tweaked emails are doing. Here’s what she wrote:

“Emails are going great! Just so you know, since your feedback, we have tripled our sales via email. So that’s pretty awesome and thank you :)”

Tripled sales… within a few weeks… thanks to some small-to-modest changes in email strategy.
​​
That’s too good of a testimonial not to share right away, without the usual infotaining jiggery-pokery. Because for the moment, I am in a rare position:

I only started offering the Email Marketing Audit last month. And since Camille is the first consulting client to get back to me with her results, I can honestly say that “tripling sales is a typical result following my consult.”

Of course, that doesn’t mean my Email Marketing Audit will also triple your sales within a month, like it did for Camille.

But if, like Camille, you have a great offer… if you have a source of high-quality leads… and if you’re doing email marketing already… then my Email Marketing Audit could be worth much more to you than my consulting fee.

Of course, that’s assuming you actually implement what I suggest.

But in case you’re ready, eager, and determined to make more sales via email, you can start the process here:

https://bejakovic.com/audit