In preparing to write this email, I dug up my notes for a high-priced consult I did this past summer. For that consult, I looked over the email marketing of a running and profitable business, and I came up with little-known, highly technical, A-list email copywriter secrets to skyrocket conversions.
Since I am now promoting a new coaching program with a focus on email marketing, I’ve decided to give you a sneak peek into that high-priced consult, and reveal some of the behind-the-velvet-rope ideas I conjured up in there. Here are the three most exciting ones:
– email more often
– inject more curiosity and intrigue
– add some personality to it
Those exciting ideas might remind you of the “bland breakthroughs” of a marketer I’ve code name Gavin Juff.
And maybe these bland breakthroughs make you glad you never hired me for an email marketing consult. After all, is this anything worth paying for?
Well, Camille Clare, the business owner who hired me for that consult last summer, wrote me some time later to say:
Just so you know, since your feedback, we have tripled our sales via email. So that’s pretty awesome and thank you 🙂
Why don’t people email more? Add some intrigue? Inject a bit of personality into their copy?
It’s beyond me. But the fact is, there are plenty of businesses that don’t execute on the basics of email marketing — even if they’ve been hearing about those basics since Saddam Hussein was in office.
Enter my new coaching program.
As genuine A-list copywriter David Deutsch might say, I’m not promising that this coaching program will triple your sales from email.
But I am promising I won’t just tell you the obvious “what to do” — email more, you dummy — but I will give you specific one-on-one ideas, tailored to your business, for how to implement those “what to dos.”
The truth is, that’s actually what I did with Camille in that consult last summer. The extra thing I will do within my new coaching program is work with people week-by-week, and make sure they actually implement these ideas in their email copy and their email marketing.
Is this anything worth paying for?
No, it’s not. Not for most people.
But if you have a running and profitable business, or at the very least, an email list of some size and quality, then it might be worth paying for. Because it might end up making you much more money than you pay me.
My new coaching program will kick off in January. I will be promoting it until tomorrow. If you think you might be a good fit for it, then the first step is to sign up for my email newsletter. Click here to do that. After that, we can talk in more detail.