Day 3 of the copywriting conference.
You can’t make an omelette without cracking two to three eggs, and you can’t go to a copywriting conference without getting your brain scrambled with hundreds of different ideas, stories, pitches, open loops that never get closed, jokes, not-jokes, cliches, and important takeaways.
Let me pull it together for a moment and tell you about the fastest way to cash. It’s not the newest way to cash. In fact it’s not new at all. I’m sure you’ve heard about it. But maybe you need a reminder.
Yesterday, one of the speakers, Adam Urbanski, said the fastest path to cash, in his experience, is to sell what you know.
The day before, Barry Randall, who I wrote about in my email yesterday, said something similar.
Barry said that what he does is, learn something, keep it simple, and then sell it. On the other hand, what most other people do is learn something, complicate it, and then get stuck.
I’m not sure those are Barry’s exact words. In spite of 51 pages of notes so far, I didn’t write that bit down. I’ll have to seek him out today and confirm it.
Meanwhile, I have a deal for you:
Sign up to my email newsletter.
When you get my welcome email, hit reply and tell me what you have learned that you can sell. I genuinely want to know.
In return, I will reply to you and tell you a practical tip to make your presentation better if you ever do sell that knowledge you have in your head.
This tip is something that popped up in my head yesterday during Adam Urbanski’s presentation.
Adam’s presentation was excellent and very effective. But I believe with a small tweak it could be even more effective.
I won’t seek out Adam today and tell him that — nobody wants an unsolicited critique. But if you like, hit reply, tell me what you have learned that you can sell, and I will tell you what I have in mind.