Today I want to tell you how to enjoy yourself at every party you go to from now on… and how to come up with offers that your market is 98% sure to love.
Let me set it up with a bit of drama:
A few days ago, a friend I have from my decade of living in Budapest, Hungary, forwarded me a screenshot of the following Instagram post.
The post was written by a Lainey Molnar, a Hungarian illustrator now living in the Netherlands.
Lainey became an Internet star recently because of her “women empowerment” illustrations.
As an Internet star, she was fielding some Internet questions recently. One question was why so many Hungarians choose to move away from the motherland and live abroad.
Lainey responded:
Because the mentality is simply unbearable for anyone who aspires for a healthy psyche (and let’s not get stared on the political system, we already clocked in like 12 years with a Trump before Trump)
It’s a culture of mediocrity, always dragging everyone down. They’re jealous, petty, always blame everyone else for everything, They constantly gossip, meddle, and walk over others for gain. Brrrrr, I can’t stand being there for more than a few weeks.
So here’s what got through my skull:
If Hungarians really are as miserable of a people as Lainey makes them out to be — not true in my experience — then going by the tone of her two paragraphs above… she sounds like a perfect Hungarian, whether she lives in Amsterdam or Budapest.
And that’s my point for you today:
Whatever the apparent topic of conversation, people are almost always talking about themselves.
Once you realize this, you can have fun at every party, just by listening to others and asking yourself… what is this guy really saying? What is he revealing about himself that he doesn’t mean to?
And same thing with your customers and prospects.
Everything they say about you… your competition… the world at small and at large… is mostly about them.
And just by listening or, as Ben Settle likes to say, reading between the lines, you can get a lot of valuable intel. Intel you can use to inform your marketing and your offers… and give people what they truly want — even if they could never express it directly.
At this point in my emails, I usually like to take the core idea I am talking about and do a demonstration. But today, we can do the opposite.
If you like, you can probably read this very email, and find I am talking about myself. Maybe in ways that I didn’t even mean to expose, some perhaps quite negative.
So if you have some insights that you’ve gleaned about my personality through this email or other emails… and if you want to shock me with them, I am here, ready.
Just write me directly and fire away with your piercing observations. Do it for me. And do it because you will be starting a habit which will benefit you for years in your personal and business life.