I killed three mosquitoes this afternoon. The little bastards are suddenly everywhere.
I wish some secret government agency would fly planes overhead and spray a cloud of toxic dust over my house to keep me from getting bitten and buzzed.
But until that happens, I guess I’ll have to blast some Skrillex.
No joke.
A science paper from 2016 found that Skrillex’s “Scary Monsters & Nice Sprites” prevents mosquito bites.
The scientists think it’s the way high pitched and low pitched frequencies change in the song.
They found that mosquitoes listening to Skrillex wanted to have less mosquito sex… Communicated less with mosquito neighbors… And were less hungry for mosquito food ie. human blood.
(I just listened to the song. It’s annoying. I can understand why it would make mosquitoes lose their instinct for living.)
Anyways, here’s why I bring this up:
I found out this bit of mosquito knowledge a few days ago while writing an advertorial for a “hypersonic mosquito repellent bracelet.”
People love a scientific explanation backed by research. It’s one of those things that taps into an automatic human response, just like sex.
So I use scientific research whenever possible in my copy.
Thing is, ya can’t always do it, not with the random ecommerce products like the ones I’ve been promoting.
But when it is possible, like with the mosquito bracelet, I make sure to make the scientific research the nail from which I hang the rest of the advertorial.
If you are writing sales copy, even advertorials, this is something to try as well.
By the way, I am still (slowly) putting together my upcoming guide on how to write successful story-based advertorials. If you wanna get notified when it’s out, you can sign up here: