Last week, Mercure and Svet Dimitrov, both members of my Monetization Mastermind group, ran a course launch.
The day after the launch ended, somebody who “bought” the course pirated the content and made it available for sale online.
Svet and Mercure investigated the offender!
And they found who done it!
“Now I got you, you son of a bitch!”
It turned out to be some girl in Illinois who had her credit card info stolen and who had no idea about the course.
In other words, nothing to do, nowhere to go.
I had almost the identical thing happen to me during a promo of Copy Riddles back in 2023.
The only difference was that I didn’t find Copy Riddles immediately for sale online. Instead, I found out about it when I got a chargeback a couple weeks after the promo.
Also some clueless girl from the heartland of America who had never heard of me or my Copy Riddles course.
I went to check the account associated with the name on my website, where the course is delivered. I saw a Ukrainian IP and all course pages cleanly swiped within 2 minutes after login, I’m guessing by a bot.
Waddya gonna do? I know what I did. I shrugged and put it out of my mind.
For this and many other reasons, I have long ago decided to avoid sailing where the pirates are, and to take harbor where pirates aren’t willing to follow me.
Specifically, I’ve decided to sail as little as possible on the risky, turbulent, pirate-infested Ocean Of Secrets, and to instead spend most my days cruising the safe, rich, and comfortable Sea Of Getting People Results.
That’s a metaphorical and philosophical shift, but it’s more than that. It’s also a matter of deliverables, and of the offers I’m making as well.
If you’d like an example, keep an eye out for my email tomorrow.
I will tell you about my Price Increase Challenge, which I will be launching next week, not with the goal of selling you hot and exclusive tactical info (“Raise your price exactly 18.2%!”)… but with the goal of getting you to actually run a promo to your list that boosts your positioning, and maybe even wins you a treasure chest of doubloons.