Less is often more when it comes to marketing education.
Example:
I’ve heard marketer Travis Sago say he was once selling a biz op training, about providing some sort of marketing service to businesses.
The first iteration of the training didn’t work out well — Travis had to spend too much time helping his students figure out what niche of businesses to go after.
After it was all over, Travis took stock.
He paced and paced the floor of his laboratory, deep into the night.
And then, in the early morning hours, he had an epiphany:
For the second iteration of the training, Travis simply took out the niche selection part.
Instead, he made niche selection a part of the marketing and application process. When you signed up for the training, you had to pick one of three niches to be in.
Result:
Much easier delivery of the training, and much better results for the students.
I bring this up because I have my Daily Email Fastlane coming up on Thursday. This is a workshop about sending daily emails for your personal brand.
It’s the first time I’m ever offering this workshop.
I have learned a lot from Travis Sago, and I plan to learn from him here as well. So I will not be covering how to pick a niche in Daily Email Fastlane.
Instead, for anyone who does not yet have a niche, but is considering writing daily emails for themselves, my advice is to pick one of these 3 niches for your daily emails:
1. Personal interest
2. Previous experience (preferably, something you got paid for)
3. Make money
You can mix and meld these. My daily emails started out as #1 (interest in persuasion, influence, and personal development)… moved into #2 (talking about copywriting and marketing, based on the work I was doing for clients)… and I’ve since introduced #3, how to get adequately rich so you can live life on your own terms. Which brings me back to Daily Email Fastlane.
The above advice about niches holds whether or not you decide to join me for Daily Email Fastlane. If you want to write daily emails and build a personal brand based on those emails, pick one of the 3 niches above.
But if you want my advice on topics that are a bit further down the daily email road, then consider actually joining me for this workshop.
I will talk about 3 daily emailers I have coached. Each of them fits primarily into one of three categories above. And each built a nice lifestyle business, with one daily email at the center of it.
The deadline to sign up for Daily Email Fastlane is this Wednesday, at 8:31pm CET. If you know you want in, and you want to make sure you don’t miss the deadline, here’s where to go now: