I read a story this morning about Tim Meeks, the inventor of the harpejji.
The harpejji is a new instrument, one of only a few new instruments invented in 21st century to actually take off. It’s a combination of a piano and an electric guitar. It sells for $6,399 a piece, and Meeks sold more than $1 million worth of them last year.
That’s where we are today. Here’s how we got to where we are:
Meeks invented the harpejji in 2007. He made videos of himself playing the thing. He showed it off at music festivals. He had a few other harpejji enthusiasts play it and hype it up for him.
Sales. Were. Meager.
And then one day, Meeks was at a trade show in Anaheim, CA. Somebody tapped him on the shoulder.
“Hey, can you teach me how to play this thing?”
Meeks stared for a moment and then snapped out of his trance. “Sure,” he said. “Sure! Of course! I’d love to!”
It was Stevie Wonder who was asking.
Stevie Wonder loved the harpejji. He bought one immediately. He has since performed a bunch with it in public.
And here we are today. Point being:
One big proof element can be worth 100 small or middle-sized proof elements.
In fact, entire sales promotions, and even entire businesses, have been built on the back of one big proof element.
So if you’re smart, you will work to get yourself such a big proof element, or maybe even to bake it in to your offer when you create it.
But on to business. I have my Most Valuable Email course to sell. And odds are, you haven’t bought it yet, because only about 5.1% of my list has bought to date.
I’ve shared lots of proof elements for MVE so far:
My own results, tangible successes, and intangible benefits resulting from applying the MVE trick…
The reason why of the thing, which I hint at publicly and explain in detail inside the course…
The testimonials and endorsements and even money-making case studies from many satisfied customers.
The fact is though, none of this qualifies as the One Big Proof Element.
So let me tell you that feared negotiating coach Jim Camp used the Most Valuable Email trick on the very first page of his legendary book Start With No.
This book has formed and influenced other influential people, like email marketer Sen Settle… business coach Travis Sago… and FBI negotiator Chris Voss.
Did all these influential folks find Start With No influential because of the ideas inside?
Yes, but — the presentation was also immensely important. In fact, in the case of somebody like Camp, the presentation and the ideas were really an indistinguishable blend.
If you’re a Jim Camp fan, it will be obvious to you how Camp is using the MVE trick in Start With No once you know what this trick is.
And whether or not are a Camp fan, if you would like to have similar influence on your readers, particularly the influential ones among them, then Most Valuable Email might be your ticket. Here’s where to buy it: