I’m way behind schedule today because I spent much of the day buried under a virtual mountain of virtual mail. And each time I clawed my way to the surface, gasped for air, and pulled out a stray bit of virtual paper from my throat, another batch of virtual messages landed on top of my head and buried me again.
The context:
Yesterday, I asked my list what the most recent podcast they listened to is. I also offered a little bribe to get people to respond.
An arenaful of people took me up on my offer and wrote in with their most recent listened-to podcast. As a result, I found out some interesting things about my readers:
1. They listen to more business-related podcasts than purely fun or general-interest podcasts. It was about a 60-40 split.
2. The podcasts that came rolling in were extremely diverse. In spite of all the responses I got, there were very few duplicates.
3. The one marketing podcast that did pop up multiple times was the Chris Haddad Show, in particular the episode with David Deutsch.
4. The general interest/purely fun category was broken up into three main groups: 1) self improvement (by far biggest), 2) comedy (second biggest but relatively small), and 3) truly off the wall stuff. A few examples of the last category:
“I’ll be honest — it was Words In The Air, a spoken-word poetry podcast that’s completely useless to you”
“Something to Wrestle with by Conrad Thompson and Bruce Prichard. It’s an insiders view of the WWE from the days of Hulk Hogan, through Stone Cold, up to today.”
“Recently, while on a five hour drive… My wife made me listen to this podcast where women tell their birthing stories. It was horrible.”
There are two takeaways I can make from this. Maybe they will be useful to you also:
The first is that if you keep writing daily emails long enough, then people on your list begin to be a composite of you and your interests.
After all, points 1,2, and 4 above describe me and interests pretty well (except for the birthing thing).
As for #3, I’ve listened to an episode of Chris Haddad’s podcast once, though that was the episode in which my name and my 10 Commandments book were mentioned.
My second takeaway is that Ben Settle might be right.
Ben said somewhere, probably in one of his emails, that he never surveys his list about what products to create next. He doesn’t ask people or about their tastes either. Or their preferences.
The only worthwhile survey question, says Ben, is what people bought last.
That was why yesterday I asked for just one podcast, and the most recent one you listened to. I believe this produced a much more honest and insightful survey than had I asked, “What are some of your favorite podcasts?”
Anyways, I now have a lot of good info for when I do decide to make a podcast push.
That won’t be right away. I still want to put out some new offers first.
I also plan to convert some of the offers I’ve launched already into offers I can promote all the time.
All of which means, I might not be offering my Email Marketing Audit much longer.
If you have your own email list, and it’s making you some money, then my quick and easy audit could be worth a lot more to you than I charge for it.
You can find out more about it at the link below. And if you are curious about it, then I can repeat yesterday’s message:
The perfect moment is now. The moment never was this good. It might never be this good again. So to get started while this window of opportunity is open:
https://bejakovic.com/audit