Valuable marketing idea:
If there’s a killer objection to what you’re selling, it can be smart to raise that objection right in your headline.
If that valuable marketing idea is true, then I screwed up. In fact I am three days too late.
I started promoting Steve Raju’s ClientRaker course three days ago.
ClientRaker is a paint-by-numbers approach to getting high-quality, long-term clients using AI in just the next 28 days.
That’s a big promise. Big promises are worthless if they are not believed. If there’s a killer objection in the way.
And the killer objection to Steve’s ClientRaker is… where’s the money?
So far, Steve has used his trainings to line up a bunch of high-end meetings.
He fired all his copywriting and marketing clients in January, took a 2-month vacation, came back home, decided to reposition himself as an AI expert, and within two weeks, already had high-end meetings lined up using this system he is teaching now.
I explained before how Steve’s targeting whale clients like Big Pharma and international organizations — slow-moving beasts that take months to digest information and make a decision. Hence no money yet, though if the money does come, it’s likely to be big.
These are the waters Steve is hunting in, and since he has other sources of income, he is not in a hurry.
“That might be okay,” you say, “but what about…”
Yep, I know. As I mentioned in that very first email when I started to promote ClientRaker, Steve already taught his system last month to a small cohort of people from his own list.
If ClientRaker works so well, where are the results? Where are the high-quality clients, and more importantly, where’s the money that this system is really meant to produce?
Steve followed up with the people from his previous ClientRaker cohort. The results were predictable. A ton of glowing reviews:
“Amazing session.” “My mind is blown.” “I had several epiphanies.”
The fact is, nobody from that first cohort has actually put Steve’s system into action, even now, more than a month later.
I’ve been selling trainings, courses, and books for a few years now. My estimate is that only 5% of people will ever do anything with the info they buy. And only 2% will actually use it as it’s meant to be used.
If that’s been you so far, then you can stop this kind of self-defeating behavior whenever you choose, including right now.
You might be surprised to find that it really wasn’t anything hard. You might even start to wonder at all the other people who have some invisible and imaginary chain around their leg, which keeps them from doing what you just did.
Like I said, Steve’s system is paint-by-numbers. It’s got AI baked into it — the whole point is that you don’t have to work beyond pressing the toaster lever down a few times and waiting for results to pop up. Do that, and you will get clients. And if you don’t, Steve’s got a guarantee. From his sales page:
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If after 30 days, you can show me you’ve done the small amount of setup required, and you are putting in the minutes of work required each day to fill up your pipeline…
And you still haven’t met with a prospect you are excited by…
Then I’d be happy to give you your money back.
No point going through life and not being happy.
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30 days… minimal work… no risk… big upside. Or an invisible and imaginary chain that you can cling to, because it’s familiar. The choice is yours: