A few days ago, I was listening to an old episode of the James Altucher podcast, and I learned this curious fact:
A person who bets any amount of money on a game is 11x more likely to watch the game.
I’m not sure if this means that you can get people to watch a game, just by getting them to bet. But I’m willing to find out.
Because there’s an old marketing idea that I’ve long thought is super clever.
As far as I know, nobody today in the DM world is using it, at least not online. Maybe I’m wrong. Maybe you can correct me.
Here’s the idea. It comes from direct marketing legend Joe Sugarman, the guy who made BluBlocker sunglasses into a $300M brand.
Joe once wrote an ad promoting a computer. He ran it around the time of the SuperBowl.
The ad basically said, if the Bears win the SuperBowl, you get this computer at 50% off. If they lose, the price stays as it is. And here’s the outcome, in Joe’s own words:
“There was a lineup of people — we had a retail store — there was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. The funny part about it was that we were making a nice profit on that as well.”
Like I said, I’m willing to test this idea out.
So I just checked. The Superbowl is in 8 days.
And I happen to be working on a new offer. It’s called Copy Zone. It’s about succeeding in the business part of copywriting — getting started, finding clients, managing clients, performance deals, upleveling.
I am planning to get Copy Zone out by the end of this month. And I’m planning to sell it for $150 to start. But I’ll make you a wager:
If you pick the winner of this Superbowl right — Bengals or Rams — you get my Copy Zone offer for 50% off, or for $75, during the launch window.
Of course, you gotta buy a ticket if you want a piece of this action.
Fortunately, the ticket to play this game is free. But it is time-limited.
So if you want to play this game of chance, you’ll need to get on my email list first. Then just hit reply to my welcome email and pick this year’s SuperBowl Winner.
Bengals. Or Rams.
You have time to enter until I send out my email tomorrow, Monday, Feb 7 2022, at 8:24 CET.
Call — or rather, email — now. Our bookies are standing by.