Tonight, as this email goes out, I will be finishing up the third and final call of the Age of Insight core training.
That done, I still have a few bonuses to deliver.
But pretty soon, I will be finished with everything I promised as part of this offer.
I will have the recordings of all the trainings. With a bit of polishing and tweaking, these will turn into assets I can sell down the line.
I will also have a better and deeper relationship with the group of people who went through Age of Insight, most of whom have bought stuff from me before.
If these people got insights from this course, if they got good ideas, if they got value they can use to make themselves more successful, odds are good they will want to come back for more in the future.
A few days ago, Dan Kennedy wrote:
If you’re in a position that at almost any time you can come up with an offer that your customers, clients, patients, donors, followers, or fans list will like, then you have the ability to create income at will.
This position should be a big priority for people to get themselves into. Because in harsh reality, this is actually the only financial security there is. Because one way or another, what you already have can be wiped out. So the only real financial security you ever have is being in the income-at-will position and able to replace disappeared wealth.
I got started with income-at-will very hesitantly last year.
After sitting on the idea of my Copy Riddles program for a few months, I finally got up the nerve to presell it. I then delivered it over the course of a month, while creating it day-for-day.
Then came Influential Emails, also last year. I had the idea for that training one morning. By the afternoon, I had a sales page up and an email went out to drive traffic to that sales page. Again, I presold this training. I delivered it over the next few weeks, and made a nice sum of money as a result.
Next was the Most Valuable Postcard. I sat on that idea for a while, but when I did decide to do it, up went a minimalist sales page. Later that day, a few hours after my one and only email about this offer, I had filled the quota I wanted for this experiment.
Then there was the Most Valuable Email this past September. And then Age of Insight last month. And that brings me to today, and my new offer.
It’s no secret that the reason I’ve been able to create income at will has been this very email newsletter.
I have done precious little to promote myself other than writing a daily email.
I have also done precious little to sell my offers other than writing a daily email.
I’m not telling you anything new here. You probably know the value of email marketing. But the question is not whether you know it.
The question is whether you yourself are in that desirable position, where you can write some emails and create income at will.
Enter my new offer.
My new offer is a coaching program, focused specifically on email copy and email marketing. It will kick off in January.
The primary goal for this coaching program is not to make you into the Michelangelo of email copywriters.
The primary goal is to make this coaching program pay for itself, and for much more.
The main mechanism to do that is getting you to send out consistent, interesting, influential daily emails, which you can tack an offer onto whenever you want.
In case you’re interested, the first pre-requisite is to be on my email list. You can sign up for that here.