Yesterday, I was sending out an email to my aromatherapy list when the Internet died.
Normally, I write my daily email in a text editor.
I then paste it into ActiveCampaign, tweak the formatting, and then click “Send.”
Yesterday, however, between the pasting and the clicking, the Internet died.
I restarted the router, finished sending out the email (so I thought), and got on with my merry day.
It was only later I realized I’d screwed up. Because the Internet had died at the proper moment, the email body didn’t get saved in ActiveCampaign.
So I managed to send out an email with a tantalizing subject line, “This essential oil treatment only works for 25% of people”…
… But the body of the email talked about something entirely unrelated (it was the template copy, from an email I had written two years ago).
Most importantly, the email wasn’t promoting what I wanted
it to promote (Essential Oil Quick Start Guide, my book on aromatherapy).
Shamezul.
What to do?
Well, I simply waited. And then today, I sent out another email saying, “I screwed up yesterday.”
I explained what had happened.
And I pasted in the correct email body from yesterday’s email below my explanation.
Many people opened this “penance” email.
Some read it.
And a few might even buy through it, as tends to happen when I include the right link.
Now, you might wonder why I’m mentioning all this. It’s to illustrate a principle I first heard from email marketing guru-in-chief Ben Settle. Says Ben (I’m paraphrasing):
“Nothing bad ever happens to you when you write emails”
In other words, everything can be turned and twisted into a good email.
So far, I’ve gotten new email content out of negative Amazon reviews, doubts about my credibility, and accusations thrown at me on Facebook.
And as you’re currently reading, out of a story of how I botched my actual email sending.
All of which illustrates that it’s not hard to come up with fodder for daily emails, once you get in the groove.
Of course, you can’t send out an “I screwed up” email every day. You’ll need some other email ideas to keep things interesting for your audience.
If you want my ideas for the kind of email content you could be sending out to your list day after day, you might be interested in my upcoming book on email marketing. For more info or to sign up for a free copy, here’s where to go: