News broke today that Morning Brew was acquired by Business Insider.
Morning Brew, as you might know, is a daily email newsletter started a few years ago. The insight behind it was to take business news — a boring topic, thanks for nothing, Wall Street Journal — and make it more millennial-friendly.
Well it worked. Business Insider paid $75 million for a controlling stake in Morning Brew. Not bad for an email newsletter.
I bring this up for reasons one and two.
Reason one is that it fits my post from yesterday. That’s where I suggested that if you take a dry but useful topic and sexy it up, you can become a star. Or in the case of Morning Brew, you can earn yourself a $75 million buyout in about five years’ time.
Reason two has to do with my current romp through NLP axioms. The axiom I have in mind is,
“The past does not equal the future.”
In other words, even if a shadow has trailed you all your life — I mean a phobia, or some limiting belief, or just “how you are” — that doesn’t mean you cannot change, and change quickly.
That, in theory, is what NLP is all about. Of course, there are also other ways to effect change quickly.
For example, a few months ago I listened to an interview with Alex Lieberman, the founder of Morning Brew. Lieberman said how he can’t see any reason to sell his company.
Well, $75 million later, he found a reason.
“The past does not equal the future.”
Human brains love patterns and trends. But that’s not how the world works much of the time. Things can stay the same, day after day after day, and then suddenly — your tomorrow can be different.
Speaking of a different tomorrow:
I have a daily email newsletter. Its current valuation is -$39.17, which is what I’ve paid for the software to send the emails.
The insight behind my newsletter is to take the boring topics of marketing and copywriting and sexy them up. If you’d like to get on this rocket ship before it shoots to the moon, click here to subscribe.