I just read that Will Singleterry is selling Reformed Roasters.
Never heard of either Will or Reformed Roasters? Here’s the pitch from the Reformed Roasters site:
“Ultra-Premium Coffee, Masterfully Roasted to the Glory of the One Most High”
From what I can tell, Reformed Roasters is Will’s ecommerce store selling coffee to Reformed Christians, which is some particular sect or segment of the larger faith. The company features blends like “Limited Atonement” and “Total Depravity.”
Altogether, it sounds like an unlikely business. But Will was apparently able to bring Reformed Roasters to $40k/month, within 2 months of starting.
And to that, all I can is HOSANNAH.
It shows just how crazy powerful it is to simply pick a dedicated group of people, create a relationship with them (Will would send them daily emails about religious doctrine, and sign off by saying “and if you want some caffeinated glory…”), and then sell them a consumable product.
In a way, this is the same thing that Alex Jones did with conspiracy theorists and supplements. And I’m sure many other small niche businesses are out there, under my radar, but raking in cash hand over hoof by doing the same thing.
So why can’t you do some version of this? Maybe you could try selling…
Socks to foot fetishists (“Andalusian Spree Muffs”)…
Toothpaste to Deadheads (“Dire Wolf Dentifrice”)…
Or hair gel to Twilight fans (“Solid Fanpire”).
It doesn’t really seem to matter what you sell. As long as you first take some kind of strong stand, or pick the right rabid subculture. Because as Jason Leister recently wrote:
“Why is it so effective to ‘stand for something?’ It’s effective because it helps your listeners/readers/subscribers make an easier decision about whether or not you belong in their life.”
Unfortunately, I don’t stand for anything yet. But I’m working on it.
In the meantime, if you’d like some copywriting glory, specifically in the advertorial format, then check out the following: