Yesterday, I kicked off my White Tuesday event to promote my Copy Riddles program. I got a bunch of messages about it so far, including one from Logan Hobson, a long-time reader and Copy Riddles member. Logan wrote:
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Every time you do a Copy Riddles promotion, I get excited because it means that I get a new free bonus or two.
I appreciate the way you treat previous customers, makes me feel like buying something from you the first time you promote it is a no-brainer.
I’m interested in the $2k Advertorial Consult as well.
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I’m doing a podcast later today and one question that the podcast host wants to cover is,
“What’s one golden nugget of advice you’d give any writer who wants to make a living from their words?”
At first, I thought this question is so broad as to be impossible to answer.
But then I realized I have the same golden nugget to offer that I’ve already offered a million times over. That being:
It’s much easier and more profitable to make a sale to somebody familiar who has already paid you, than to some stranger you have to go out and hunt down, who doesn’t know you, who has never trusted you enough to give you money.
Maybe that’s obvious. But how many people act upon it?
The default question for most people, including writers who want to make a living from their words, is “How do I get new readers/customers/clients?”
My golden nugget is a different question, “How do I get existing readers/customers/clients to buy something new from me?”
And if that means giving good stuff away on occasion, to keep existing readers/customers/clients reading… and engaged… and eager to do business with me the next time I launch a new product… then so be it.
Of course, this doesn’t mean you cannot and should not ever try to win over new customers.
You can do both at once — win over new customers, and deepen the custom with existing customers.
Which brings me back to my White Tuesday event.
I’ve tried to make this White Tuesday offer one that’s easy to say yes to. In a nutshell, my White Tuesday offer is Copy Riddles plus three time-limited free bonuses, which total $2,300 in real-world value:
1. White Tuesday Storytelling Bundle
2. Make The Lights Come On
3. $2k Advertorial Consult
… along with the White Tuesday payment plan, which allows you to get started with Copy Riddles for just $97 today.
To find out the full details of this White Tuesday event while it’s still live:
https://bejakovic.com/announcing-white-tuesday-copy-riddles-event/
P.S. If you are already a Copy Riddles member, the White Tuesday bonuses are of course available to you too. To find out what they are and how to claim them, take a look at the page above.