No, I didn’t go to see Hamilton on Broadway. But I am in New York City.
Last night, I went to dinner with my friend Sam and his girlfriend Olivia.
Olivia has a background in musical theater.
So while we sat in a very dim restaurant and ate sweet potatoes and Japanese-style chicken wings, Olivia enthused about Hamilton, the sung-and-rapped musical that’s broken all kinds of Broadway records.
Olivia won the Hamilton ticket lottery when the show was just opening. She had to actually quit her job to go see it. She loved Hamilton then, she loves it now, and she wanted to share it with Sam and me.
Sam and I were skeptical. But all right.
Last night was pouring rain. Tickets to Hamilton are generally impossible to get. So of course we didn’t go see the live show. Instead, we went back to Sam’s apartment and watched Hamilton, the recording of the Broadway production.
And it turned out to be… one damn musical number after another.
Sam and I kept dutifully quiet and stared at the projected images on the wall. After an hour, Sam paused it to go to the bathroom. This was an opportunity for Olivia to ask if we were enjoying it.
No. And no.
“I knew it,” said Olivia. “I could feel the energy in the room.”
With Hamilton, the recording, you are supposedly seeing and hearing the show just as it was when it was live. But the reality is that it’s impossible.
There’s the missing excitement of going somewhere live, and feeling that you’re participating.
Then of course there’s the intangibles of an actual live 3D presentation, the sound and vision that cannot be reproduced at home on a 2D surface and with a little speaker.
Plus in the theater, there are hundreds or thousands of other people there, all set to enjoy the show, all infecting each other with their enthusiasm.
All of this is just one more reason to do things live whenever possible.
To do in-real-life musicals rather than sell DVDs…
To offer live trainings over prerecorded ones…
To write live emails rather than send canned autoresponders.
No, I’m not saying a freshly written daily email will have the same impact as a live Broadway show. But in its own small way, a freshly written email feels live and real in a way that an autoresponder email cannot replicate. And over time, that effect builds up.
If you want to write fresh emails — new ones every day, which feel live and real as opposed to flat, canned, and stale — then you can find that in my Simple Money Emails training.
Simple Money Emails shows you how I do it, and how you can do it too, starting today. For more information:
https://bejakovic.com/sme/