The past two days, I’ve been promoting Josh Spector’s newsletter, because tomorrow I will run an ad there, which will offer a free copy of my new course, Simple Money Emails.
Several readers wrote in to tell me they got on Josh’s list and are waiting eagerly for Josh’s email tomorrow to take advantage of my free offer.
Others wrote in to tell me they have already been on Josh’s list since the first time I wrote about it, several weeks back. They had glowing things to say about Josh himself. For example, reader Anthony La Tour wrote to say:
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Dude, I’ve already unsubscribed from a few daily emails and yours is the only one I’ve read religiously. I even signed up to Josh’s newsletter a little while ago when you spoke about his newsletter and how to borrow the idea of a one paragraph newsletter.
Josh and I have already exchange some emails back and forth and he’s seriously a cool guy.
I’m proud to say that I’m also going to be launching a “Spector-style” newsletter, following the advice you gave in one of the emails you sent.
I own a couple of your offers and everything you’ve done is top-notch.
Thanks John!
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On the other hand…
I also had one long-time reader and customer write in to ask about my new Simple Money Emails course — which I am offering for free, if you simply get on Josh Spector’s list by Sunday and promptly follow the instructions in the ad — with the following:
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Will the people who bought any of your previous courses get the course as an add on or do we need to buy it separately?
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This reader wrote this in reply to an email in which I had said, “if you are on Josh’s list by Sunday, and you take me up on the offer inside the ad before the deadline, you will get Simple Money Emails for free.”
You might think I am shaming this reader for missing an obvious point. But though I did learn email marketing via Ben Settle, shaming is not what I am doing.
My point is just to illustrate that you rarely have your readers’ full attention — even of the readers who like you, who buy from you regularly, and who read your emails eagerly.
Which is something I address in Simple Money Emails, specifically in Rule #11 of the 12 Rules of Simple Money Emails. And I tell you how to deal with it.
Incidentally, you can get Simple Money Emails for free. By signing up to Josh Spector’s newsletter at the link below. And reading Josh’s email tomorrow, which will have my ad in it.
I won’t be sending out more emails to push you towards this free offer.
In case you want something for free, click on the link below, sign up for free, and you will be rewarded: