Yesterday, I wrote an email about a zero-handclap unsubscriber. This was a guy who unsubscribed from my list, and as the “reason why” he wrote that my emails are boring.
Rather than muttering in private that my emails are so not boring — so not! — I featured this guy’s comment publicly in an email. And then I turned it around in some way to sell my Simple Money Emails course.
To which I got a bunch of single-handclap responses. Here’s a sampler:
#1: “Funny because when you sent out that email yesterday about managing clients’ mailing lists I reflected that you would be the exact person I’d turn to if/when I have a mailing list. Your emails are very smart and very well written while also managing to seem understated.”
#2: “I’m enjoying these stories (and the clever way you turn them toward highlighting your offerings). I can see why Kieran Drew thinks so highly of you!”
#3: “What a great transition :)”
#4: “Lol. Really enjoyed this one. Also, SME is excellent.”
#5: “‘Zero-handclap’ made me LOL :-)”
Nice right? But wait, there’s more.
I’m sharing these nice replies with you for two reasons.
Reason one is that I also got a reply from a successful marketer, who has given me many good tips before. He wrote that he had once interviewed a super-successful speaker who shared her secret with him. She told him:
”Always write and talk about Positive Topics and people. Let the negative stuff drag competitors down.”
I’m sure this is solid advice, which will never lead you wrong.
At the same time, I have found that sharing frustrations, doubts, and even occasional outrage not only entertains people, but can create greater trust over time.
But you probably knew that. After all, this is the century of being told to be authentic and vulnerable.
That’s why I’ve got a second and much more important reason I shared the replies above with you. But one reason per day is all you get, so I’ll tell you this second reason tomorrow. You’ll want to be there — I’ll make it worth your while.
Meanwhile, if you enjoyed yesterday’s email, or today’s email, or are wondering what might be coming tomorrow, then I can recommend my Simple Money Emails course. It will show you how to write simple emails like this that keep readers reading, and that make sales in the process.
Plus, like my reader above wrote, “SME is excellent.” If you’d like to find out more about it: