Hey [firstname]!
Last week, I switched my email software from ActiveCampaign to ConvertKit. It’s largely been a smooth transition. The only thing I have to gripe about is ConvertKit’s overly enthusiastic UX, which greets me like a robot cheerleader each time I send a new email, and shows me a drawing of confetti and tells me congratulations. It makes me feel a bit like an imbecil.
I have this theory that, today more than ever, we all want something that feels real.
Or at least I do, and I notice how quickly I dismiss anything that gives off subtle hints that it’s not real:
Stale weeks-long autoresponders…
Merge fields…
Or just a fake emotional tone or connection, where there clearly cannot be any, like with a piece of email software that pretends to be my friend. You know what I mean, [firstname]?
A few days ago, I talked to a very smart and enterprising young marketer named Shakoor. He asked me if I think the email business model — build an email list, send emails, make money — will ever disappear.
I’m personally bullish on the email business model. But if it does ever disappear in its current form, I figure it will be replaced by something that works in basically the same way. Relationships with other humans will keep having value, as long as anything humans do still has any value.
And on that note:
Let me remind you that tomorrow, Wednesday, at 8pm CET/2PM EST/11am PST, I will host a “fireside council” with Travis Speegle.
Travis been selling online since 1996, and has been working as media buyer for 7- and 8-figure direct response brands for a good amount of time. He has seen things come and go.
Tomorrow, Travis and I will talk about paid traffic to grow an email list.
I imagine that nothing we discuss will be stuff that’s working NOW, in the sense that it wasn’t also working yesterday and won’t also work tomorrow, or next week, or next year.
But maybe that’s exacly the kind of information you’re looking for.
If you’d like to join Travis and me on the call tomorrow, you’ll have to be on my list first. Click here to make that happen.