Yesterday, I got on Skype. I live in Spain, I have a Croatian phone number, and Skype is my only way to dial an American landline and not pay ridiculous charges.
Skype connected.
“Hello?”
“Hi Steve. It’s John Bejakovic. We were in contact on LinkedIn. Is now an okay time to talk?”
“Hi John. Yeah, absolutely. I was expecting your call.”
Last week, I cold-contacted this guy. We weren’t even connected on LinkedIn but I sent him a message out of the blue.
Earlier this week, I guess he finally opened up LinkedIn because he replied. We exchanged a couple more messages. At the end of it, I got him to agree to a call. He sent me his home phone number.
We did the call yesterday. I was asking questions and he was willingly answering. At the end of the call, I also got him to give me his home address.
Now, this wasn’t a business-getting call. But… it coulda been.
The same strategy I used to get on a call with this guy and to even get his home address is one I heard Dan Kennedy advocate in his Business of Copywriting Academy.
Unfortunately, that training is hidden inside the ancient infrastructure at AWAI. That means it’s hard to buy, and impossible to promote as an affiliate. It’s a shame, because the training is really interesting and really valuable.
One idea that’s stuck with me is a kind of Trojan horse for client getting, something that Dan says he would use himself if he needed to. In his own words:
“Let me give you my stealth tactic. Here’s what I would do if I was starting from scratch, right now, and I wanted some clients in Cleveland. If and when I retire and I decide to spend six months out of the year in Orlando, if I then feel I want a couple clients, I will use this strategy exactly as I’m about to describe it to you.”
Dan is famous for 1) never leaving suburban Ohio and 2) for never using the Internet. That’s why he’s talking about using this strategy locally in Cleveland and Orlando.
But the same strategy works online too. Again, I used it just yesterday on LinkedIn and Skype, though I wasn’t looking for client work.
So I got a deal for you:
As I wrote yesterday, I’m considering putting together something new, a kind of offer research service that tracks unique and effective offers. In particular, I’m interested in offers that are 1) working now, and that 2) don’t rely on authority or a personal brand.
Have you spotted any such offers recently? Or better yet, have you bought any such offers recently?
If you have, write in and tell me about it.
If the offer you tell me about is unique and actually matches the two criteria above (working now, not relying on authority or personal brand), then I’ll reply to tell you Dan Kennedy’s client-getting stealth tactic — what he would do if he needed clients today.
And by the way, Dan’s stealth tactic is not limited to getting copywriting clients. It’s relevant if you want clients of any kind, or partners, or just connections for your own ends, like what I was doing with the guy I contacted on LinkedIn.
In other words, this tactic can work whenever you really want a connection with a specific person or profile of person.
And if that sounds attractive to you, then think of an offer that matches my criteria above. Write in with it, and I’ll tell you what Dan would do.