“I don’t want any yes-men around me. I want everybody to tell me the truth, even if it costs them their jobs.”
— Samuel Goldwyn
Today, I am reopening my Copy Riddles program for only the second time this year.
If you don’t know what Copy Riddles is about, you can read about it at the link at the end of this email.
Or you can just sit tight.
Because over the coming days, I will send you many emails, explaining what Copy Riddles is and why you might want to join.
I will start today, and I will only end on Sunday night at midnight PST, when the doors to the Copy Riddles theater will close again, to lock out any stragglers. The actual show will begin next Monday.
Now, in the parts of the direct response Internet that I haunt, it is customary to announce a heavy promotional campaign like this by saying something like:
“If you don’t like it, unsubscribe. Or just ignore my many emails until the storm passes. Or if you’re smart, follow along quietly, even if you have no intent to buy, because these emails make me a lot of money, and you might learn a thing or two.”
Predictably, sending out a message like this results in fewer spam complaints, a tighter bond with your list, and better behaved subscribers, who in time begin to border on yes-men, saying, “Yeah yeah, tell those people off in case they can’t appreciate effective marketing.”
But I don’t want any yes-men around me. Or yes-women.
I want everybody to tell me the truth, even if it costs them their spot on my email list.
So if any of my emails over the coming days rubs you the wrong way… or if you think I’m selling too hard, or I’m name-dropping too much, or I’m not giving sufficient value in my emails… or if the total tonnage of my promotional material just begins to annoy you by its weight… then make sure to write in and let me know.
I promise to read each suggestion and complaint, and to respond, perhaps even publicly.
So with that announcement done, let’s get this campaign started. Here’s the Copy Riddles promotional trailer, I mean, the text sales page, for your viewing and marketing pleasure: