Yesterday, I sent a surprisingly profitable email to a list I manage. Most of what follows about this is conjecture and hearsay, but it might prove valuable to you anyhow.
First, a bit of background:
The email list in question is made up of buyers of various household gizmos and as-seen-on-TV doodads.
Reusable paper towels made out of bamboo fibers…
“Bioceramic” orbs to do away with laundry detergent…
Anti-mosquito sonic bracelets.
When I imagine the kinds of people who buy this stuff, the phrase “magic button” appears before my eyes.
In other words, these are people who want their problems solved for them… and who are willing to pay a premium to get the solution in the form of a physical product.
That’s why I haven’t had much success promoting information products to this list. Clickbank bestsellers? Not interested. In fact, I’d all but given up on info products — until yesterday.
Yesterday, I didn’t really have a good offer to promote. So I went on Clickbank, searched among the “green products” category, and selected the best seller, an information product about “reconditioning” dead batteries.
I sent this out to my list, not expecting much. But like I said, it did business. In fact, out of the dozens of affiliate offers I’ve tested out, this came out second or third.
What made these “magic button” buyers plop down good money to get information? In other words, what convinced them to pay, not for a done-for-you solution, but for just blueprints to a solution?
Of course, my email talked about the money a typical family could save by reconditioning car batteries. But it did one better.
It also claimed that, with this battery resurrection knowledge, you could actually make money. You could get free, worn-out batteries, recondition them, and then put them up on Ebay for a nice profit.
So here’s where the conjecture part starts:
I feel that, thanks to the current moment of uncertainty and lost jobs and lots of people sitting at home, bizopp or make money online offers are not just blowing up… but are going mainstream.
This is supported by things I’m hearing from people who publish real estate investing products. They all say their businesses are growing like never before.
Like I said, conjecture and hearsay. But if you are a copywriter, or a business owner, it might be worthwhile taking the claim that your offer helps people make money — and bolting it on to your other, standard, proven claims.
If I’m right, and God knows that happens a good 50% of the time, then this bizopp appeal will work even in mainstream, magic-button markets. Markets that would never have responded to make money offers or paid for information, only a few months ago.
Speaking of which:
Have you heard about my email newsletter? I send out daily emails. Things to help you get better at copywriting and marketing. And to make money. You can sign up for the newsletter here.