Inspiration

If you want to learn to pray, raise your prices

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I live in Barcelona, have been for almost two years now. In order to find out a little about this city, I picked up a book, called Barcelona. It talks about the history and the architecture of the place.

Since Barcelona is on the sea, the culture has been influenced big time by sea and sailing.

​​One of the oldest churches in the city is Santa Maria del Mar.

​​The patron saint of Barcelona is St. Eulalia, also the patron saint of sailors.

​​And according to the book I’m reading, the locals have a saying:

“If you want to learn to pray, learn to sail.”

I wrote that down when I read it. It’s very practical advice, even if you don’t want to learn to pray.

It reminded me of my attitude from day zero of my copywriting career, back in 2015.

I started out charging $15/hour.

I told myself that after five jobs completed at that rate, I would raise my rate to $20/hr.

And I did so.

Then I repeated the process, over and over. $20, $25, $40.

While I was still on Upwork, around 2018, I eventually got to $150/hr.

Then I got off Upwork, and started charging clients still higher effective fees for the work I was doing.

At every step of the way, my mindset was lacking. I had zero inner game. I was emotionally sure that the work I was doing would not be worth the new price I wanted to charge.

And yet I raised my prices. My mindset and my skills and my deliverables caught up. They had to. I was working with clients who were suddenly paying me lots more money.

So if you want to learn to pray, learn to sail. And if you want confidence and the skills to back it up, raise your prices.

This applies beyond copywriting, and beyond client work. ​​

That’s why pricing will be something I will talk about on the free presentation I will host tomorrow, about how I write and profit from this newsletter that you are reading now. But that training is only open to people who are signed up to my list. If you’d like to get on there, click here.

Matrix Denier rejoins my list and is promptly fired

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A couple days ago, I wrote an email in which I used the Matrix as a pop culture illustration. To which I got a reply from a guy who said, yea that’s great and all but “what if your reader hasn’t seen the movie and therefore doesn’t have a clue what the h*ll you’re talking about?”

A reasonable question… but something about the tone of it — it’s amazing how that comes through — made my terrier ears perk up.

I looked up this Matrix Denier to see if I’d had any previous email interactions with him.

And oh boy. Here’s the sorry story:

Two years ago, I ran a launch for my Copy Riddles program.

The Matrix Denier was signed up to my list at the time.

​​He replied on the last day of the launch to tell me that I name-drop famous copywriters a lot… that he wouldn’t be buying my course because my emails aren’t good enough to impress him… and that, rather than create my own offers, I should go back and study the work of people like Andre Chaperon and Ben Settle.

I shrugged, and I used this reply for a new email that I sent out to my list to promote my Copy Riddles course.

The Matrix Denier didn’t like this, and he wrote me in an offended and hurt tone to say so. Which I again turned into an email, and sent it out to my list as part of a sequence of emails about the different types of denial we all engage in.

This was the straw that broke the Denier’s back. He unsubscribed from my list, and as the reason why, he fired this farewell shot:

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“You’re simply too dumb to be helped. I tried twice & you can’t tell the difference between a troll & someone with advice. Good luck. You’ll need it.”

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Like I said, now he’s back on my list. Well, he was, until yesterday, when I unsubscribed him. No sense in wasting perfectly good Matrix analogies on someone who would rather complain than go see a movie I specifically recommended as great marketing fodder.

The point of this being that a couple years have passed.

I’m still writing… my status in the industry has grown… and so has the number of people who recommend me and point new readers to my newsletter.

Meanwhile, I don’t know what the Matrix Denier has gained in those two years. Going by the tone of his replies, and by the fact he even took the time to write me, just so he could complain and say “But what about me?” makes me think he hasn’t gone far from where he was two years ago.

In other words, you might as well get going now.

Time passes unstoppably. It’s a trite observation, but that doesn’t make it any less true.

Whatever it is that you’re doing or want to do, if you start now, and start accumulating a bit of something valuable every day — whether of skills or money or subscribers — then you can be in much better position in a couple of years, while those around you are left standing still.

And on that note, my Copy Riddles was and remains a great program, the best thing I sell. If you’d like to find out more about it or use it to start accumulating your copywriting skills, starting today:

https://bejakovic.com/cr/

I tried to cover up my failures, but a loyal reader caught me

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In reply to my January 1st email, which had little to say about New Year’s resolutions, goals, or themes, I got a reply from long-time reader, occasional co-hostess of my live trainings, and infamous Crazy Email Lady, Liza Schermann. Liza wrote:

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What happened to your annual New Year’s email where you look back at the old year and set goals for the new one? I always look forward to reading it, especially this year.

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As Liza says, the past four years, on January 1, I always sent some kind of email about how my past year has been, what I managed to accomplish, what I am planning for the next year — all fit inside the latest personal development hack I’d fallen in love with.

But this year, I quietly decided to skip it.

The fact is, I had three themes for the past year.

A theme is like a vague and fuzzy goal, a general direction to move in rather than a destination to arrive to and a time to arrive there by.

Themes worked well for me in years past.

​​But in 2023, even with fuzzy themes in place of hard goals, I found that I had only made any meaningful progress in one half of one of my three themes. And that’s in spite of regularly revisiting those themes, and putting in thought and work into pushing each of them forward.

One half of one out of three is not something I particularly wanted to crow about. And I was sure nobody would notice, until Liza called me out on it.

Now, here’s a bunch of personal stuff that you may or may not want to read. It explains how I got to where I am, and what I’m thinking for the future.

I started as a freelance copywriter in 2015.

I worked for years with the aim of building up my skills, creating a name for myself in the industry, and making the kind of money that AWAI sales letters promise you.

And the crazy thing is, I got there. It took me about five years.

Then I decided that really, I don’t like to work with copywriting clients. Wouldn’t it be great if I could just do something on my own like create courses or do coaching and consulting?

And I managed to do that as well. It took me about two years.

Last year, back in March 2023, I had my best-ever month in terms of income.

Over the course of the entire calendar year of 2023, I also had my second-best-ever year in terms of income, only following 2020, when I was neck-deep in client work, and when obscene amounts of money were flowing in to me via commissions and royalties.

But last year, I had practically no client work. I was free to do what I want, when I want, with who I want, and I still made good money.

And yet, in spite of my apparent success in reaching my goal of independence…

… a few months ago, around September or so, I found myself working for much of the day, every day, and not getting a lot of work done.

It wasn’t because I was overwhelmed with the heavy burdens of the online solopreneur.

All I really had to do was to write a daily email, do a bit of research and work for my health newsletter, and do something to actually make money — put together some sort of new training, or course, or promotion.

And yet, the work stretched from morning to night, and projects barely inched forward.

To make it worse, it felt like things had been that way forever, and would go on forever.

I believe the technical term for this condition is boredom, or maybe aimlessness, or sloth.

Perhaps it was initiated by my actually achieving what I was working towards for so long.

I tried to fight it via willpower, and that’s how I ended up working pretty much the whole day, without getting much done.

And then, some time in late November, I was listening to Dan Kennedy’s Opportunity Concepts, where Dan talks about the hidden psychology of the people he sells to. Says Dan:

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Most small business owners are doing enough not to go out of business. That’s where their level of ambition has settled.

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I realized that’s exactly where I am. I also realized that it was the cause of my feeling of malaise, my struggle to move things forward in spite of working.

And I realized the fix for it, which is simply — ambition.

Because it’s more fun and enjoyable to have ambition, rather than to do just enough to not go out of business.

So in case you’re curious, that’s my theme for 2024. Ambition.

I invite you to keep reading my future emails to see how exactly this will play out over 2024, and then in a year’s time I can have another recap.

For now, I can tell you that things have already started moving. New offers, new partnerships, new sources of income — and most importantly, a new feeling of being motivated and optimistic.

This email is getting overly long. The only reason I allowed myself to write this much and this intimate is because 1) it helps me sort out my thoughts and 2) as business coach Rich Schefren likes to say, what’s most personal is most general. ​​So maybe you’ve found some worthwhile ideas in what I just wrote.

A few weeks ago, I said I would create a page on my site where I collect all my current offers for sale. I’ve done that.

In the future, I might even create a Dean Jackson-style “super signature” where I link to this in every email.

But for now, if you’re wondering what I have for sale, and why you might want it, and how it can help you in 2024, take a look here:

https://bejakovic.com/showroom/

Dating and business advice to a needy blackbird

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A few days ago, I was minding my own business, washing the dishes. The weather was warm so I opened the window.

Just as I was in the middle of scrubbing the salad bowl, a little blackbird landed on my windowsill.

“CHEEP,” said the blackbird.

“Oh hello there,” I said. “How do you do?”

The blackbird paced for a moment and then sat down on the windowsill. He seemed to be getting comfortable, which made me frown and pause my dishwashing. And then the blackbird spoke:

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Interesting that you ask that. Very interesting.

Something I am really struggling with at the moment is securing a mate.

I can’t get a mate for my familybuilding services. Even when I catch the eye of female blackbirds, they seem to smell my neediness from a mile away even if I don’t reveal it intentionally.

I wanted to ask:

How would you go about getting a mate if:

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… and then the blackbird listed his unique mate-getting situation, which happens to be the same unique situation faced by all single blackbirds, crows, and seagulls, as well as by all individuals, whether human or avine, who are hoping to go from zero to one in any endeavor that involves selling yourself.

I’ve long ago decided that I don’t want to be in the business of taking people or birds from zero to one.

So I just nodded to the blackbird in understanding, picked him up, placed him on the outside window sill, and closed the window shut.

That said, I do have one piece of advice.

I’m only sharing it because it applies to anybody who is looking to do anything new and frightening, whether they are beginners or much more advanced.

It applies to newbie copywriters looking for their first client… to experienced copywriters looking to send their first email to their own list… to business owners looking to go into a drastically more upscale market and charge 2x or 3x or 10x of what they are charging now.

It also applies to securing a mate. In fact, this piece of advice is something I heard from the infamous pick-up coach Owen Cook, aka RSD Tyler, the villain in Neil Strauss’s book The Game.

Owen was talking about the horrifying prospect of flying up to an attractive and unfamiliar female blackbird, in the middle of a park with lots of other blackbirds around, and striking up a fun and natural interaction.

Perfectly easy if you have total belief in yourself and your worth.

Perfectly impossible if you are overwhelmed by fear and self-doubt.

So here’s Owen’s observation:

“The halfway point between fear and total belief is indifference.”

You can’t go from fear and neediness to total belief and confidence.

But you can go from fear and neediness to indifference.

One way to do it is repeat exposure in a short enough period of time.

Go and cheep at seven attractive and unfamiliar blackbirds today. Each of those interactions might go horribly, though they probably won’t.

But whatever the outcome of the interactions, by the end of the seven, you will realize you are still alive. In fact, you are perfectly fine.

Do this a few days in a row, and those innate survival mechanisms, which underlie both fear and neediness, will begin to get habituated and calm down. You will start to get indifferent. And that’s the halfway point to total belief and confidence.

In other words, if you think you have a neediness problem… what you really got is an activity problem.

That’s all the free advice from Bejako’s windowsill for today.

If you’d like to buy something from me, I can recommend my Simple Money Emails training.

​​No, Simple Money Emails won’t replace the need to actually write and send emails, whether for your own business or for a client business.

But Simple Money Emails can teach you my effective one-two system for writing emails, much like this one, that make sales, keep readers reading, and keep birds chirping. If that’s an outcome you’d like as well:

https://bejakovic.com/sme

Ramit Sethi: Brave or stupid?

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I recently listened to an interview with Seth Stephens-Davidowitz, a data scientist who is perhaps most notorious for discovering, through Google Trends data, that the country of India has a unique and unholy interest in adult breastfeeding.

Less well-known is that Stephens-Davidowitz was also college roommates with Ramit Sethi, the best-selling “I Will Teach You To Be Rich” finance guru who currently has his own Netflix show.

I don’t follow Ramit, so I don’t know if the story below is well-known. But it was new to me. Stephens-Davidowitz said of Ramit and their time as roommates:

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He announces he’s going to teach everyone personal finance. So he starts plastering around the whole dorm, “RAMIT SETHI’S PERSONAL FINANCE CLASS.”

I’m just like, “Ramit, you don’t know anything about personal finance. What the hell are you talking about? Nobody’s going to show up to your stupid class on personal finance.”

He puts on this class.

​​I think two people showed up. One of them had a big crush on him.

And I felt so bad. I’m like, this poor guy has no sense of what the world wants from him. He’s making a fool of himself. What a loser.

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I read somewhere that, “Courage is knowing it might hurt, and doing it anyway. Stupidity is the same. And that’s why life is hard.”

Ramit Sethi persisting in spite of total initial failure is courage.

But we’ve never heard of the millions of unsuccessful morons who persisted and maybe persist still, in spite of clear signs telling them to stop.

And that’s why life is hard.

Except then I thought a bit more. I realized that you can make the odds better in your favor, and make life a little less hard.

It comes down to asking, does persistence here give me any meaningful accumulation?

There are fields where, if you continue to stick to it, your odds get no better, and maybe they even get worse.

Me winning the lottery is no more likely tomorrow even if I play the lottery today.

​​And me becoming a professional tennis player… that’s impossible today, and even with practice and dedication, it would only become more impossible tomorrow, as I get older, slower, and less likely to take even a point off a highly promising 14-year-old prospect.

But there are other areas where persistence does give you meaningful accumulation.

An email list is one. If you don’t do much of anything but stick around and keep emailing, your list will grow, however slowly. Eventually, you’ll cross some threshold where you have real influence.

Another area is money-making skill. You might have zero or negative money-making skills today. You might be an actual anti-talent. So was I, once upon a time.

But if you persist in learning and practicing a money-making skill, then the knowledge accumulates. Eventually, it crosses over a threshold where you have real skill at making money, first for others, then maybe even for yourself.

Life is hard if you don’t choose wisely, and if you keep investing in things that cannot or will not give you a return.

But invest in things that are almost guaranteed to pay you back, and you can wind up with your own version of the Ramit Sethi story above. Maybe some smartass who knows you today will be telling the story tomorrow of how, unbelievable but true, you weren’t always the huge success everybody now knows you as.

Anyways, enough Eat Pray Ramit.

I’ll now point you to my Most Valuable Email course today. For one, because it can help you keep emailing day after day (I personally find Most Valuable Emails most fun to write).

For another, because Most Valuable Email can help you build up an audience by doing nothing more than creating content (people will start recommending you on the strength of your emails alone).

But most importantly, because each time you write a Most Valuable Email, it accumulates a bit of money making skill in your brain. And eventually, that accumulation becomes meaningful.

If you’d like to get started today:

https://bejakovic.com/mve/

Chargeback inspiration

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In my email yesterday, I wrote about a chargeback I’d gotten earlier in the day. I asked for advice.

And I got it.

I got advice about possible ways to handle the current chargeback better.

I got good advice on how to prevent it in the future.

I got personal stories and experiences and consolation from others who have been there before me.

I can say I’m honestly grateful to everyone who wrote in. I can also say it’s reminder of something important:

People start email lists to do marketing. To sell stuff. Perhaps to become seen as an authority at whatever it is they do.

But if you do it right, it ends up going way beyond that.

I heard Codie Sanchez talking on a podcast a few days ago. As you might know, Codie runs Contrarian Thinking, a newsletter with some 250,000 subscribers, about buying and selling businesses. She’s built an eight-figure info business off the back of that newsletter, plus maybe several other 7-figure businesses also.

But it goes way beyond that. Codie said that via her newsletter, she’s automatically and without any extra effort also gotten:

– Unique business opportunities
– Financing
– Business partners
– Employees
– Advice and guidance
– Access and connections

My experience has been similar.

I’ve had direct job offers from people reading my newsletter. I’ve had business partnership offers.

People have shared their personal stories with me. I’ve gotten good business advice, from people who are qualified to give it.

I’ve hired people via my list, and I’ve been hired by people on my list.

I’ve gotten insider tips and tricks from people at the very top of the game.

I’ve met some of my readers in real life. We’ve gone to conferences together. I’ve even gotten nice stuff in my physical mail box from people who read these emails.

All of that fell out automatically, as a side-effect of relentlessly, mercilessly, unfailingly writing a 400-500-word email every day, and sharing something I have learned, or something unnerving that happened to me, or a bit of inspiration, or a bit of frustration, like I did yesterday.

I guess you see where this is going. But since this is a marketing newsletter, I will force myself to spell it out:

Start an email list.

Write to it regularly.

Preferably daily.

Good things will happen as a result. And if bad things happen also, you will have a powerful resource in your email list to deal with it.

I have a course about how to relentlessly, mercilessly, unfailingly write a 400-500-word email every day, and to make it interesting for yourself and valuable for your readers. If that’s something you’d like to do:

https://bejakovic.com/sme

10% success vs. 100% success

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Once upon a time, I found myself in a frightening environment — a night club. ​​I was there with a friend. Let’s call him Dave.

​​Dave is not a remarkably beautiful man. If anything, he’s rather physically unattractive.

Now, as you might guess by my opening sentence, a nightclub is not my kind of place.

But from what I understand, the one I was in with Dave was typical. There was a stage, people dancing, music, lights.

Dave started dancing in place next to me.

He then danced his way over to a girl in the crowd.

​​He continued to dance, all the way around her, like some kind of bird of paradise.

When the girl showed no interest, Dave danced his way back to me at the edge of the dance floor.

He shrugged his shoulders and explained his philosophy. “If I go out, and only one out of ten girls likes me, that’s not a 10% success rate. That’s a 100% success rate.”

This message has stuck with me ever since.

Incidentally, today Dave is a highly paid lawyer, working when he wants and from wherever he might feel like. He also happens to be married to and have a kid with a beautiful girl who initially wouldn’t give him the time of day.

I thought of this story today after I got a message from long-time reader Logan Hobson.

Logan is an email copywriter. He writes emails for big-time real estate investing gurus who have audiences of 80k+ people. He repeatedly does 5-figure email-based launches for these guys.

Logan was writing in response to my email yesterday, in which I explained my simple, 5-minute way to come up with 2-3 good email ideas each day — no writer’s block required. To which Logan wrote:

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I like the idea that writer’s block doesn’t really exist – it’s more just idea block.

Once you have a good idea, the words just write themselves. If one of your 10 ideas stands out a good one, then the words just flow.

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In other words, if you sit down to write… and only one out of ten ideas flows well and turns out to be something that makes you money… then that’s not a 10% success rate. That’s a 100% success rate.

Seamless transition alert:​​

If you want more help coming up with email ideas, specifically ones that flow well and make you money, then check out my Most Valuable Email course.

Logan got that course a year ago. And after he went through it, here’s what he wrote me to say:

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After going through MVE, it feels like the veil has been lifted off some of your writing in the most enjoyable way.

Like a magician who is about to do a trick, but winks at those who know and revealing exactly what he’s about to do, leaving those who aren’t in the know none the wiser.

However in this case, it doesn’t ruin the magic, it just makes it even more enjoyable.

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For more info on Most Valuable Email, and how it can help you grow an audience and make money:

https://bejakovic.com/mve/

How to come up with 2-3 good email ideas each day

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Last night, I was sitting on the couch when my ex-girlfriend came over from the kitchen.

It’s an odd situation. We’re broken up. But we still live together. And we’re on good terms.

“Are you writing your email?” she asked.

I looked at her like she’s crazy. “No, I did it this morning. I’m done for today.”

She nodded. “What’s tomorrow’s email going to be about?”

“Who knows,” I said.

“So how will you write it then?”

“It will be very, very hard,” I said with mock sadness.

​​But like I explained to my ex last night, it’s never really very, very hard, because I have a large and growing list of email ideas in my BEJ journal.

If I ever don’t have something fresh to write about, I can always reach into my journal. I find this resource so valuable that I even created a course once, Insight Exposed, all about my obsessive note-taking and journaling system.

But that’s not what I want to share with you today.

Because today, I didn’t reach into my journal for this email’s topic.

Instead, I did what I often do when I don’t have a clear idea of what to write.

I opened a new text file and started a list. I titled it daily10. Under that title, I came up with 10 possible ideas for today’s email, without discarding even ones that are not really good.

It took me all of 5 minutes.

Not all the ideas were ones that I will turn into an email. But of the ten, one was promising and three were good.

A couple of these possible email ideas I liked better than telling you about my ex and my daily10 process.

​​But since the reason I came up with those ideas in the first place was that daily10 process… I thought I would put those better ideas on hold and tell you about this valuable way to quickly come up with 2-3 good ideas for your daily emails.

So now you know.

And if you ever thought you suffered from “writer’s block”… well, now you also know that it’s really just an excuse not to sit down and write down 10 possible ideas, even if all of them are bad.

But enough inspiration. On to sales:​​

In a convoluted way, my email today is an example of my Most Valuable Email trick in action.

I hope I haven’t given too much away. Maybe I have.

​​But if there is still something that you think you can learn about the Most Valuable Email trick, then you can get educated via the link below:

https://bejakovic.com/mve/

Very smart man: The unconscious is not what you think it is

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I came by the following inspiring idea via Justin Murphy’s Other Life newsletter.

The idea itself comes from Bertrand Russell. Russell was what you might call an all-around very smart man. He won the Nobel Prize in Literature — he did write some 70 books and 2,000 articles — but he was really a philosopher and mathematician.

I’m telling you this because the idea in the following quote is not provable, but is the result of introspection. The fact that Russell was very smart might give it some extra weight when you read it. Anyway, here’s Russell’s idea:

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My own belief is that a conscious thought can be planted into the unconscious if a sufficient amount of vigour and intensity is put into it. Most of the unconscious consists of what were once highly emotional conscious thoughts, which have now become buried.

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Like I said, I found this inspiring.

In this view, your unconscious is no longer some dark ocean, which has its own impulses that toss you about like a little raft on the surface.

Your unconscious is not even some bizarre supercomputer that you can tap into via visualization, NLP, or psychocybernetics.

Instead, your unconscious is just what went on in your head previously — experiences and thoughts deposited, compressed, perhaps fused together via pressure and time.

The reason to be inspired is that what you think about today will be with you in the future. This gives you both power and responsibility, like Peter Parker, regarding what you’re doing and thinking right now.

Incidentally, a great way to think about worthwhile stuff and to do so with intensity is to write.

​​When you’re writing, you will come up with distinctions and observations you wouldn’t come up with if you try to hold on to a few thoughts in your head.

And if you’re already writing, you might as well publish it, and send it out into the world. If you figured out or discovered something good, others will benefit from it too. And that comes back to you in time. ​​Besides, writing to others will make you try harder.

All of these are are reasons why personal daily emails, like what you’re reading right now, are a great format.

And if you do decide to write daily emails, with a view to power and responsibility, then you might as well do it in the most valuable way using my most Valuable Email trick.

I’m tiptoeing the line here of giving away too much of what this training is about.

So let me just say Most Valuable Email is about putting vigor and intensity into thinking about marketing or copywriting or influence.

​​It’s about writing a fun and often shareable email about it.

​And it’s about having new skills and attitudes planted deep into your unconscious, from where they can emerge, months or years down the line, exactly when you need them.

For more on Most Valuable Email, or to get started right now:

https://bejakovic.com/mve/

The best presentation Rich Schefren has ever given

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On a road trip with a friend through Ireland this past August, I listened to a podcast that featured Moby, the bald, skinny, spectacled techno producer who’s sold some 20 million records worldwide.

Moby told an intimate story about a night before the 2002 MTV Awards.

I didn’t know, but Moby was apparently one of the biggest music stars in the world at that time.

For the MTV Awards, he was being housed in a fancy hotel in Barcelona — “one of the most elegant hotels I’ve ever been to,” he says — in one of the hotel’s four penthouse apartments. In the other three apartments were Madonna, Bon Jovi, and P. Diddy.

And yet, the night before the awards, Moby started to feel suicidal.

The reality was had been given everything — money, fame, appreciation — and yet he wasn’t happy. He had tried to drink his troubles away, but even that didn’t work.

So there Moby was, in his penthouse apartment, trying to figure out how to open up the big glass windows so he could jump out and end the misery. (He couldn’t figure out the windows either.)

This story struck me when I heard it. But really, if you listen a bit, you will hear the same story from a lot of people who go from absolutely nothing to absolutely everything.

It feels great for a while. A pretty short while.

But if it turns out that this is really all there is to it — living in the penthouse apartment, in an elegant hotel, with Madonna and P. Diddy as neighbors, with all the money and fame and achievement you could ever want — what follows is first emptiness, then craziness:

“Is it my fault? Am I such an idiot that I cannot appreciate all this? How messed up am I?”

Or…

“Was I so blind to pick the the wrong goal? Did I work like a dog all my life to get to the wrong destination, one I never really wanted?”

Or…

“Is it that there’s no sense in having any goals to begin with? Is all achievement and striving ultimately a race to disappointment?”

These are ugly questions. Maybe you started feeling uneasy just reading them. ​​It’s no wonder that people who find themselves ruminating on such questions often start to feel crazy or even suicidal.
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Good news:
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The answer to all three questions is ultimately, “No, that’s not it.”

I could go into the psychology and neurology of it, what I know of it, but really, it’s much better to hear a story or three about it, and to be inspired along the way.

The best and most inspiring bunch of stories I’ve found on this topic come from business coach Rich Schefren, from a talk that Rich gave a year ago.

Rich answers all the questions above, and tells you what goals really are, and what they are for.

It was new and inspiring to me when I first heard it.

I still think about Rich’s points often.

And so I want to share his talk with you once again, and remind myself of it as well. In case you’re curious, here’s Rich on stage, giving the best presentation he’s ever given:

https://pages.strategicprofits.com/rich-diamond-day-c