Order Forms

The green beret of direct marketing calls out my sloppy campaign

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For the past week, I’ve been promoting the Daily Email Fastlane workshop I’m putting on this Thursday… in a slightly sloppy way.

I have been promoting this workshop without a promise, without a sales page, without even any detail about what you’re getting or how it’s going to look.

And yet, I’ve made a solid number of sales so far. There may be a lesson there.

But now, the deadline is nearing. In fact, the deadline is tomorrow, Wednesday May 22, at 8:31pm CET, less than 24 hours from now.

This means it’s time to stop fooling around.

Fortunately, last night I got a buffet of questions from Dr. Ivan Carney.

Doc Carney has been described by people in the know as a “green beret of direct marketing and a consummate direct mail mind.”

He was not sold by my promotion over the past week. And he wrote me to ask:

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John, I’m unclear

Is this a one time deal or a weekly deal?

How long is it going to be in this session?

Is there going to be a Q and A?

Do we get any PDF’s or formulas?

This is a group setting right?

Is there a guarantee?

What if I don’t do daily emails?

What if I do daily emails and they haven’t worked?

Is this easy?

Can I do it?

Will it work for me?

Dr. Carney 🙂

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I’m not sure whether Doc Carney has these questions for real, or if he’s just trying to point out the gaps in my marketing. In any case, I’m grateful for his message.

As for his questions, which might be of interest to you as well:

1. Daily Email Fastlane is a one-time workshop, delivered live on Zoom, this Thursday, hopefully with a live audience though that’s yet to be proven. (There will be a recording and some people have written me to say they won’t be able to attend live.)

2. The workshop will last between an hour and as long as it takes to cover the material I want to share and to answer questions that come up.

​​I’m guessing around 2 hours total but I’m willing to stay as long as even one person in audience, should there be one, remains standing.

3. There will be no PDFs, formulas, magic incantations, charms, amulets, or fairy dust given away as part of this workshop.

​​I will however share practical information and aim to inspire you to actually go out and apply it to your own daily emails for your own personal brand.

4. There is no guarantee for this workshop, beyond the fact I guarantee that I have and will continue to put in work to make it useful and entertaining for you.

5. If you don’t do daily emails, then ask yourself whether you can see the value in sending emails daily to an audience that’s come to know, trust, and perhaps even like you a little, however grudgingly.

If the answer is no, then this workshop is not for you.

If the answer is yes, then this workshop might be for you. I will share ideas and techniques to help you get successful with sending daily emails for your personal brand, even if you have tried doing so before and all that happened was a loud explosion with some black smoke seeping out.

6. “Is this easy?”

It’s as easy as paying me $100 and showing up to a Zoom call.

7. “Can I do it? Will it work for me?”

Let’s see. The payment link below has worked for a bunch of other people so far. I believe you too can successfully use it, as long as you act before the deadline.

Maybe try it out for yourself now? Here’s the link:

https://bejakovic.com/daily-email-fastlane

Bump your order form bump 15% without changing the offer

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Two days ago, I watched an interview with a successful marketer who currently has several million-dollar funnels. He broke down his most recent success and shared some tricks and tips. Here’s one that got me, about an order form bump.

You probably know what an order form bump is. It’s an impulse buy you can tack onto your order form that doesn’t need a lot of explaining. If you haven’t seen one of these before, you can think of it as asking, “Do you want fries with that?” This can often substantially increase your average order value.

So this marketer discovered (by accident) how to increase his order form bump take rate by 15%, even for order form bumps that cost as much as the front-end offer. The breakdown:

1. The customer goes on the order page

2. He sees an initial two-sentence description of the oder form bump, along with a checkbox that says “Yes, add this to my order!”

3. If the customer clicks the checkbox, the 2-sentence description expands into a slightly more detailed description, which also includes the price.

This marketer’s accidental discovery was leaving out the price out of the initial two-sentence description. All his offers used to show the price there… but he forgot to put it in one time. The take on that no-price order form bump was 15% higher. And once he took out the price out of the initial description in other funnels, he saw similar increases.

Just in case you’re wondering about the legality or ethics of this:

The price is perfectly revealed once you click the checkbox. And for anybody who decides he doesn’t want the order form bump, another click on the same checkbox will remove the order form bump from your offer.

In other words, this is just of one of those human quirks. You might attribute it to the endowment effect or consistency or whatever you like. The fact is some portion of those extra 15% of people find it easier to convince themselves they actually want something they don’t really want… than to click on the checkbox a second time.

And that’s my point for you for today.

Because I don’t normally share these kinds of funnel hacks (though this one is worthwhile). Rather, I’m more interested in fundamental human traits and how we can use them for influence and persuasion.

Well, the trait here is how even tiny obstacles, particularly phyiscal obstacles, can have big effects on human behavior. Like in the example above, you can use tiny obstacles to reinforce the behavior you want. And vice versa.

Because right now, there are sure to be tiny obstacles that are hindering the behavior you want from people. It makes sense to hunt down those obstacles and terminate them with extreme prejudice. As Jonah Berger wrote in his book The Catalyst:

“Instead of asking what would encourage change, ask why things haven’t changed already.”

For example, I have an email newsletter. I could probably help get my optins up by offering some small gift for signing up, besides the pleasure of hearing from me each day.

I should work out what would make a good gift… but in the meantime, I can offer you the following, a special report called Copywriters Hero. It’s my collection of the best free and paid resources for discovering the world of copywriting and direct marketing. Here’s the link:

https://bejakovic.com/copywriters-hero/