Multi Channel Marketing

New licensing marketplace

by

Over the past year, I’ve gotten excited by the idea of licensing intellectual property, which I got turned on to by Travis Sago.

On the surface, licensing IP looks a lot like an affiliate promotion of an info product:

* You license the right to promote somebody else’s info product, such as a course

* You then sell that product to your own list, or to a list you control

* You get paid some or all of the sale price for the products you manage to sell, while the creator of the thing gets paid the rest

But licensing also has several advantages over familiar affiliate sales. For example, if you license the right to promote somebody else’s product, you typically:

1. Can bundle that product (with your own stuff, or with others’ products) and sell the bundle instead of the standalone product

2. Can put the offer inside your own funnel as an upsell, and sell it as a frictionless and congruent one-click addon at a time when people are already “in buy”

3. Can collect money today, as opposed to getting paid weeks or months later (particularly relevant if you’re running ads to your funnel)

… all of which you cannot do if you’re simply driving traffic to somebody else’s sales funnel.

And those are just a few of the benefits of licensing over affiliating.

Of course, licensing also has a shortcoming that affiliating doesn’t have.

Affiliating, at least in the world of online marketing, is a familiar model. Lots and lots of businesses publicly offer affiliate programs, and large and proven marketplaces like Commission Junction and Impact and in the last resort Clickbank exist to bring together affiliates and offers those affiliates can promote.

In contrast, for licensing, you gotta reach out to potential partners yourself… explain and persuade them to work with you… strike custom deals… and do all this one-on-one. Few businesses advertise they will license their info products to you even if they might be open to it, and no marketplaces exist to facilitate the thing.

Until now.

Well, maybe.

The news, at least news to me:

Russell Brunson, the guy behind funnel-building software ClickFunnels, is launching something called OfferLab.

At first blush, I thought OfferLab is just a new affiliate marketplace. But no.

OfferLab is in fact a new licensing marketplace, or something like it.

It allows you to create your own custom funnels where you plug in other people’s offers… or to make available your own info products for others to use in their own funnels. I don’t know exactly how flexible this is, but from what I’ve read it sounds to me it offers the 1-3 benefits of licensing I listed above.

Last night, I signed up for OfferLab myself to look around.

Even though OfferLab is only in launch, or prelaunch, there are already a bunch of offers inside. I imagine that’s because of Russell’s control of ClickFunnels, which will provide a steady fire hose of automatically added licensable offers to OfferLab, in addition to any other offers that people add if OfferLab as a platform actually takes off.

Right now, OfferLab is free to sign up for and, as far as I can tell, to use, both as an offer owner and as an affiliate/licensee.

I have no idea whether this thing will take off, but it is something legitimately new, and it does offer to solve a legitimate problem in the world, and that’s the clunkiness of making licensing deals.

If you’d like to try out OfferLab (again, free, at least right now), and maybe find a new way to promote your own info products… or to find new products you could sell, upsell, and bundle with other stuff:

https://bejakovic.com/offerlab

Masculine and feminine hitchhiking

by

Here’s a bit of an allegory about life and marketing:

My friend Marci, part of the group of my long-time friends who assembled during my current visit to Stockholm, told a story of hitchhiking across Europe at age 20 or so.

Marci is from Hungary. At the time of this story, he was living in Budapest. As an adventure, he decided to hitchhike to Amsterdam.

(Of course, when Marci’s mom found out about this, she threatened, begged, and offered to bribe him with anything to keep him from carrying out his plans. “I’ll buy you a plane ticket,” she said. “You will get murdered.” “I’ll have a heart attack.” Marci, for his own reasons, refused to buckle and decided to go on with the hitchhiking.)

On day zero, Marci walked to a gas station where the town ends and the highway begins.

He positioned himself along the road where lots of traffic was passing. He held up his cardboard “Austrian border” sign to his chest. He smiled. And he started waiting…

And waiting…

And waiting.

Nobody was stopping to pick him up. Hours passed.

At some point, another dude on foot walked by. He saw Marci, and did a bit of a double-take.

“Have you ever hitchhiked before?” the dude asked. Marci admitted that he hadn’t.

“You won’t ever get picked up like that.” said the dude. “You have to go to the gas station and start asking people to take you.”

Marci, being new at all this, decided to follow the dude’s advice. So he went to the gas station.

It took him a long time to muster up the courage, but eventually he scoped out a couple that looked nice and friendly enough.

He jogged up to them and asked if they were going towards the Austrian border and could take him.

And… no.

Marci went back to stalking the gas station. It took more time to muster up more courage to ask somebody else. Once again no.

One more time… and another no.

After a half hour or so, Marci had managed to ask five prospects if they were headed his way and would give him a lift.

All said no.

Marci, learning his first lesson, went back to his spot near the highway.

As he was readjusting his cardboard sign for an optimal position on his chest, he spotted the dude who had earlier given him advice about approaching gas-pumping drivers and asking them for a lift.

The dude was lying in the grass and reading a book. And then, Marci saw the dude’s friends arrive. The dude jumped up from the grass, greeted his friends, and the lot of them headed towards the gas station.

They split up. They started instantly asking anyone and everyone who stopped to take them to just the next gas station down the road.

Within five minutes, as Marci looked over from behind his cardboard sign, the dude and his friends all hitched rides and were off.

I think you see where this is going.

The short and shorter of it is, Marci learned his second lesson. He swallowed his pride, went back to the gas station, and did as the dude did.

He asked anybody and everybody who stopped to take him to the next gas station. He got picked up soon enough.

It was the beginning of a long adventure that Marci still talks about fondly. But I won’t retell all that here. Really, as far as marketing goes, the part above is the relevant part.

It’s a kind of allegory for what I’ve heard described as “masculine mojo” versus “feminine mojo.”

Feminine mojo you are probably well familiar with.

It’s what Marci was doing from behind his cardboard sign. It’s also what blog posts are about… as well as Facebook and LinkedIn posts… and even emails like this one.

Masculine mojo, on the other hand, is more like what got Marci to Amsterdam.

It doesn’t necessarily involve going up to strangers, but it does require proactively approaching people, one by one, and asking if they will give you a lift — or a job, or their advice, or help, or whatever — and keeping at it until somebody says yes.

The point of this allegory is not that masculine mojo is better than feminine mojo, or the other way around.

My point is simply to remind you that these two poles exist. In many situations, a blend of both will give you the best results. And when one pole stops working, it’s almost certain that the other pole will work.

By the way, the terms “masculine mojo” and “feminine mojo” are ones I picked up from Travis Sago.

If you’ve been reading my emails for a while, you might get the sense I am about to plug Travis’s Royalty Ronin community, of which I am a member. And that would normally be true. Except, I got the following question from reader Michael Hinchliffe the last time I plugged Royalty Ronin:

===

I have no idea what the Ronin thing is?!! Even after listening to Travis Sago yacking on, I’m none the wiser. What is it?

===

At bottom, Royalty Ronin is a place to learn from Travis and to apply his ideas. The guy is as close to the second coming of Claude Hopkins as I’ve been able to find, and the results he gets and his students get back up my claim.

Beyond that, Ronin is a place where you can get access to all of Travis’s big courses on topics such as selling high-ticket offers ($5k-$50k) without sales calls and with email only… or partnering with business owners to take over and monetize their “trashcan assets”… or running communities on the back of an email list for quadruple the total value.

These courses, which have sold for a combined $12k in the past, are all available for free inside Royalty Ronin.

Finally, Royalty Ronin is also a place to partner with over 500 other business owners, marketers, copywriters, and investors, plus of course Travis himself.

Travis keeps fiddling with the front-end offer for Royalty Ronin.

There’s currently a free 7-day trial.

In the past, that trial has both appeared and disappeared. It’s not clear that, the next time this free trial disappears, it won’t disappear for good.

If you’d like to see for yourself what Travis is about, and why I keep recommending his Royalty Ronin community:

https://bejakovic.com/ronin

Dark marketplace for courses

by

I just bought a course, based solely on the glowing recommendation of somebody I’ve come to trust and respect.

The course is made up of five actual, physical books. It costs $300.

Since the seller is only willing to ship in the U.S., I will need to have these five books shipped to my friend’s post office box in South Carolina, and then pay more to have them forwarded on to me in Spain.

The whole process to order this course has taken about three weeks. The seller has no website, no phone number, no email address publicly listed.

And in case you’re wondering, there are no copies of the course available on Amazon or eBay or other popular “web sites.”

(After this course was recommended by somebody I’ve come to trust and respect in a semi-public setting, I saw someone on Twitter asking how and where to get this course. There were no responses.)

The way I managed to get this course is I remembered a copywriter who mentioned he had worked with the creator of the course. I contacted the copywriter. He put me in touch with the family of the guy who created the course.

Then it was back and forth over email with the daughter of the course creator for a couple weeks, with each back-and-forth taking another few days.

Finally, I made the payment last Friday. I had hoped to hear that the course has been shipped, but the weekend passed. Yesterday, I got a message from the daughter. She wrote:

“Hope you had a great weekend. Thanks for sending the PayPal; I received it and have the package ready. I forgot to ask earlier: Are you interested in other courses that I have…”

… and here followed a list of about 15 more attractive-sounding courses, at least going by titles alone, because that’s all there was. No price, no details, no sales page, no order form. That’s the upsell process. And thanks to this upsell process, it will be another few days before my course is shipped.

I’m not telling you this to complain. I’m happy to get this course and amused by the ordering process.

I am telling you this because, while you might not realize it, there’s a dark marketplace for courses. “Dark” as in “dark web,” the web that’s not accessible publicly or at least searchable by Google and Perplexity.

The fact is, there are billions of dollars’ worth of info products that are not sold on Clickbank, or eBay, or Amazon, or on anybody’s website.

Maybe these info products were created before the web and are simply sitting in a garage or warehouse, in book format or on tapes or DVDs.

Or maybe these info products were online once. But the hosting expired. Or they were a one-time offer. Or the creator simply moved on to other things, and the only place are now is on somebody’s hard drive.

Or maybe these info products are available online, but not publicly. Maybe they are simply sold via backchannels, to people who are on private email lists, or inside private communities, or only to people who know somebody who knows somebody.

To be fair:

Not everything that’s old is gold, and not everything that’s hidden is worth uncovering.

But there is gold, and a lot of it, among the many info products in the dark marketplace.

This is a legit opportunity, for anybody who has the digging instinct, and a bit of marketing and copywriting chops. To wit:

You can find these dark market info products, and simply sell them as-is to a new audience…

Or you can convert them to a new, more accessible format…

Or you can repackage and rebrand them into an offer of your own, while paying the original creator a licensing fee.

If any of this gets you excited, and you’re thinking “Oh if only there were more info on how to do all this,” well, then you’re in luck. This is the kind of stuff that’s taught, discussed, and practiced inside Travis Sago’s Royalty Ronin community.

Travis happens to be the person who recommended the course that I ended up buying, based on his recommendation alone. That’s because I happen to be a member of Royalty Ronin, and while I’m not very publicly active there, I do lurk and absorb information and even put it to use.

As I’ve written before, at $300 per month, Royalty Ronin is expensive. But at least in my case, it has paid for itself many times over.

If you’re curious about profiting from the dark marketplace for courses, but hesitant to risk $300 to test out Ronin for a month, then you’re in luck once again. Because Travis is currently offering a week’s trial of Royalty Ronin for free.

If you’d like to join me inside and see if it’s for you:

https://bejakovic.com/ronin

How to make your 1:1 coaching an easy yes

by

A couple days ago, business coach Steph Benedetto posted the following in my Daily Email House community:

===

I’ve written 110 emails by now and the journey has been nothing short of amazing with many hidden benefits that really belong on the sales page. 😍

I expected to get increased clarity about my message, and was surprised right away about just how much clarity it gave me.

I figured there would be increased reader engagement, but I had no idea the depth of connection it would create.

But here are some of the benefits I didn’t see coming:

– New offers appear that I never planned to write. Somehow they appear out of thin air!

– Building out my sales letter with testimonials and a double guarantee — without sitting down to “work on my sales letter.”

– Love letters and comments from readers.

– My business is evolving with new events and services as I type them.

– My personal growth journey is documented in these emails; it gives me a place to articulate insights and take them deeper through sharing.

– Two people inquiring about my new 1 Year Being Unstoppable Mentorship with the disclaimer “it’s not affordable.” I didn’t see that coming!

[Steph then goes to share as proof a bunch of love letters she got from her readers and customers, and then concludes with…]

It really is building up desire to work with me. When I reach out to people who are engaging to explore 1:1 coaching with me, they’re an easy yes.

Daily emails have helped me see the value of me being me and sharing it, with all my quirks and flaws.

This is some life-changing shit, my friends. If you write the emails, the magic will happen. ✨

===

I’ve long been crowing and croaking about the many benefits of writing daily emails. Steph does a great job recapping these many benefits, and she even lists a couple benefits I myself haven’t experienced yet. But there’s something else I want to highlight in this particular email.

I followed up with Steph to ask what exactly she does to “reach out to people who are engaging to explore 1:1 coaching with me.”

She replied:

===

I invite people to a conversations on most days, not just from email comments. It’s the way most of my clients happen. If a reader is responding to me and I know them, it’s easy to invite them to connect. The context will vary. If I don’t know them yet, I might invite them to a chat about their question or comment.

===

In my experience, this is a pwerful 2-step playbook that a lot of people could profitably use, particularly those selling high-ticket coaching, products, or services.

I could run on about this and share my own experiences applying Stephs daily email + one-on-one reach-out system. But the fact is, I’m at the airport as I write this, waiting for my smiling plane to board, which really and truly leaves me with just enough time to say the following:

Reaching out to your best prospects one-on-one is a very underused tool.

But it’s only likely to be practical and profitable once you’ve laid the ground work of building relationship, stirring desire, and changing minds, which is what daily emailing is all about.

If you’re not writing daily emails yet, or even if you are, but not very consistently, then I can help you either start the habit, or stick with it and be consistent. For more info:

https://bejakovic.com/deh

Cart open for High Impact Writing + my free bonus

by

Starting today, and ending next Monday, I am promoting Kieran Drew’s High Impact Writing.

As you might know, Kieran is a bit of a star in the online entrepreneur space. He has over 200,000 followers on Twitter. He has a big and growing email newsletter, with over 30,000 readers. He has had several 6-figure launches and has built up a million-dollar personal brand.

Even more impressively, Kieran only got started with all this 3 years ago. Before that, he was a dentist. He started with an audience of zero.

Even most impressively, Kieran built up his audience and his business via writing alone.

No ads. No fly-by-night growth hacking strategies. No manipulating social media algorithms.

Just writing.

How exactly?

Well, that’s inside High Impact Writing. That’s Kieran’s course on social media writing. It’s for entrepreneurs who want to grow their brand and their business.

I’ve been going through High Impact Writing myself. I only have positive things to say about it. I’ll save those for my emails over the coming days.

For today, let me just say I endorse High Impact Writing 100%.

I also have a free bonus if you get High Impact Writing via my affiliate link below.

The free bonus is the recordings of my Age of Insight trainings, which I gave a little over a year ago.

These trainings consisted of three evening-long calls. Each of the calls focused on one of three “insightful writing” techniques.

The writing techniques I talk about in Age of Insight were at the heart of massively successful pieces of content, which used a feeling of insight to cut through the noise… to get into people’s heads… and to build marketshare and mindshare.

I sold Age of Insight for $297 at the time. Kieran is selling High Impact Writing for $297 right. So from whichever side you look at it, you buy one, you get one free.

Also, Kieran will be raising the price of High Impact Writing after this promo, which ends next Monday at 12 midnight PST. I don’t know by how much he’s increasing the price, but it will be a significant price bump.

If you have doubts or questions about High Impact Writing, then I will have more to say about it over the next three days.

But if you already know you want it, you can get it at the link below. Once you buy, forward me your email confirmation, and I will get you access to Age of Insight as well.

Here’s the link:

https://bejakovic.com/hiw

Edward Bernays, Dana White, and possibly you

by

The UFC is one of the two sports promotions I follow. And so I know that earlier this week, UFC president Dana White teased potential fights that will happen next April at UFC 300, a milestone number for the monthly MMA event.

White says that UFC 300 will make fight fans “lose their minds” because of the caliber of the fights he will organize.

That’s the kind of problem the UFC faces these days: coming up with bigger and more exciting fights, and figuring out where to bury all the cash that these fights produce.

Today, the UFC is by far the dominant player in the sport of MMA.

​​The company is worth an estimated $12 billion.

But back in 2005, the UFC, already a decade old at the time, looked like it might have to fold.

They’d had a few successful fights that did well on pay-per-view. And yet, financially, the UFC was not successful or sustainable as a business. It looked like the company would go bankrupt if it had just one or two more lackluster events.

So how did we get from near-bankrupcy at UFC 50… to a $12 billion valuation at UFC 300?

I’ll tell ya. But before I give you the answer, it’s worth thinking about what you yourself — as a marketer, or a business owner — might do in the situation that the UFC was in back in 2005.

Would you run ads on TV hyping up upcoming PPV fights?

Would you send direct mail to subscribers of martial arts magazines, and try to sell recordings of your previous events?

Would you hire celebrities to come sit cageside to build up public interest?

None of those were what saved the UFC from ruin.

Instead, the owners of the UFC did something clever.

They didn’t try to sell their core product at all. Instead, they created a second product, and they promoted and sold that.

Specifically, they created a reality TV show, called The Ultimate Fighter. It showed a bunch of guys, living together in a house, training and bickering and competing with each other for the right to get a six-figure contract for the regular UFC promotion.

The show was a huge success. It drew lots of viewers. It became profitable in itself. It converted many of those new viewers into PPV customers.

The Ultimate Fighter saved the UFC. And then next year, with the next season, The Ultimate Fighter did it all over again.

Now, you are probably nowhere close to bankruptcy. But the point still stands:

You can tap into a popular format or medium. You can use that popular format or medium create a new offer that’s easy to promote… easy to sell… keeps people in the loop… builds your standing and reach… warms prospects up to your main business… and keeps them engaged even after they buy your core offer.

It’s a proven playbook to get traffic, conversion, and retention all in one.

Edward Bernays did it a hundred years ago.

Dana White did it 20 years ago.

You can do it today.

Now, if you’ve been reading these emails for a while, then you can probably guess the popular format or medium I would recommend for all of the above:

An email newsletter.

Odds are, if you’re reading my emails, and if you have a successful business, then you already have your own email newsletter.

But if you don’t, and you would like to, then hit reply. Because as of today, I’m offering a done-for-you newsletter service.

I will have more to say about it in my email tomorrow. But if you want to talk about it now, then hit reply, tell me who you are and what your business is, and we can take it from there.

Do you make this mistake on your optin page?

by

Readers do the darnedest things:

I sent out an email last night and I asked if the point I was making was clear. One of the first people to reply was one of my most loyal readers, who has bought several of my courses and given me testimonials on multiple occasions.

He wrote a thoughtful response, told me a little personal story, said my point was clear, and thanked me for the work I do.

I also went to check my unsubscribes from the same email. I saw that this same loyal reader had unsubscribed.

A few days ago, I got an email from a second loyal reader, with the subject line, “Unsubbed… again 😂”.

It turns out he had been unsubscribed for some reason, for the third time. And once you unsubscribe, ActiveCampaign won’t let you resubscribe. The only way back is to write me directly and ask.

I’ve been surprised over the past few months by some of the specific people who have unsubscribed from my emails.

Many had bought courses from me, many had bought trainings, many regularly responded to my emails. Perhaps they genuinely got sick of me — it’s certainly possible, and I know it happens to me. But perhaps it’s some technical glitch. ActiveCampaign does have plenty of those.

So if you have been unwittingly unsubscribed and you are not getting my emails any more and you are not reading this right now, please let me know so I can investigate and maybe fix the issue.

And if you haven’t been unsubscribed and are still getting my emails and are reading, then all I can do is remind you that one is the most dangerous number in business.

People usually say that about one traffic source… or one offer… or one client… or one merchant account. But more than any of those, it applies to only one way to reach your existing audience.

​​If you rely only on one channel, and anything ever happens to that channel, it’s kind of like getting a penny stuck in your windpipe.

I still have the email addresses of all the people who have ever unsubscribed. I guess I could email them again to ask if they really meant to unsubscribe. I do believe that might technically be a crime. Or who knows, maybe I’ll get on TikTok or start collecting physical mailing addresses on my optin page. Gotta have a second reliable way to reach people.

I wrote to the loyal reader who unsubscribed last night. I asked him if he meant to unsubscribe or not. He replied:

===

What???

I would never cross myself off your list.

Your emails are my favorite. My daily appointment.

I don’t know why this happened, but if I don’t get your email tomorrow I will panic.

===

Again, if you’re not reading this right now, let me know so I can add you back to my list today and prevent a panic tomorrow.

But if you are reading, then thanks. And you might be interested in the following, to help you write emails that people consider their daily appointment:

https://bejakovic.com/mve

Update on that Super Bowl ad

by

Last week, I wrote about the “best” ad from Super Bowl 2022. If you don’t know what I’m talking about, here’s a bit of recap:

The whole ad was a QR code bouncing around for a minute, like an old-school Windows screensaver.

If you scanned the QR code, it took you to a page to sign up for a Coinbase account.

The ad drew a lot of response. So much so that the landing page crashed.

But in spite of the big response, it’s unlikely that Coinbase recouped the $13 million it cost to run this ad.

So that’s the recap. And now for the update:

A few days ago, Brian Armstrong, CEO of Coinbase, wrote a Twitter thread talking about the making of this ad.

It was mostly about how cool and creative his team is, and how he likes to pat them on the back, and how he also enjoys having his own back patted.

But the thing that really caught my eye was— “and of course the production budget was tiny, less then $100k.”

Hmm. A tiny budget, less than $100k, for a QR code bouncing around on the screen… something you could get done for on Fiverr for $30?

This brought to mind something copywriter Dan Ferrari wrote a few years ago. Dan was writing about big changes in the DR world. This bit has stuck with me ever since:

Because I’m not sure you’re aware, but there’s still a HUGE world outside of the digital players I’ve been talking about so far.

They’re now entering our world as well.

Specifically, I mean big direct response TV spenders and “brand” companies.

Why? Because their channels are drying up. Everything is moving digital.

I recently met with one of the top execs for a HUGE direct response TV company.

They make even the $200M per year financial publishers look small.

Guess what they’re doing?

Moving online. TV doesn’t work nearly as well for them anymore.

So watch as companies with products and businesses that don’t really fall into our little world of internet direct response start to require the services of people that know how traffic, copy, and funnels work online, at mega-scale.

Just to be clear:

I’m not suggesting you try to sell direct marketing to clueless brand businesses. If their idea of good advertising is a glossy page in a magazine, showing a man in a rowboat, in the middle of a lake, with the company logo hiding somewhere in the corner… well, you won’t change their mind.

But like Dan says, we might be in the early days of a giant opportunity.

So if you are enterprising, now might be the time. The time to take standard DM insights… and sell them to a virgin direct advertisers like Coinbase. The production budget? A mere trifle — $100k or $300k or maybe just a mil.

But perhaps you don’t know enough about how traffic, copy, and funnels work online.

In that case, sign up to my email newsletter — because these are all things I write about regularly.

The very first ad to do sex in advertising

by

Albert Lasker, known as “the father of modern advertising,” called it one of the greatest and most important ads ever.

Partly, because it looked and sounded classy.

Partly, because it drove up sales.

But most of all, because it was the first ad to feature sex appeal.

I’m talking about the Woodbury’s Soap ad, which you can find below, if you are the curious type.

For me, it’s hard to get aroused by the sex in this ad. Yes, because I grew up with the Internet. But also, because the sex appeal in this ad was mainly targeted at women, and women and I have differing tastes.

Still, I get aroused by this ad for another reason:

The Woodbury’s ad is an example of a class of ads from the early 20th century, which were not really direct response ads the way we know them today… but which still featured a direct response offer.

For example, the Woodbury’s ad features an offer to write in and get a print of the beautiful painting in the ad, without the company logo or the ad copy. Oh, and you get a sample of the soap too, all for just 10¢ worth of coins or stamps.

The thing that’s interesting is that making this sale isn’t really the point of the ad. After all, this ad continued to run for many years after, without the direct response offer.

My guess is that the direct response mechanism initially served to tell J. Walter Thompson, the marketing agency behind this ad, how effective this ad was in terms of capturing readership, interest, and brand recognition.

Which I think is something you can use today as well.

As I’ve written before, we are entering an age where brand advertising and direct marketing blend. Not just for soap companies. For your own personal brand as well.

And if you do some brand awareness work… whether that’s a podcast appearance… or a livestream… or even a daily email in which you don’t have a product to sell…

It can make sense to put in an offer. Not the real thing you’re selling. Something else.

It can be free. It can also be quick and easy, without any back-end setup. And yet, it can help you gauge how effective your spiel was… and how valuable the channel in which you delivered it.

For example:

If you write me an email, I will direct you to a cool resource for learning more about classic ads like the Woodbury’s ad. These ads all hold great ideas that you can apply to your marketing today. And you can get them in a resource that’s available for free, online — and that I’ve never heard anybody talk about.

Like I said, just write me an email, and I’ll tell you what this resource is.

Oh, and here’s a sample of the Woodbury’s ad, all for just 0¢ worth of coins or stamps:

Why I unthinkingly watched a 2-hour documentary, and how you can use this to sell more without selling

by

“‘Violets always mean man,’ said one girl to another in a Broadway florist’s recently. ‘If a girl wears violets once, it may be accident; twice coincidence; after that it means a man.'”
— New York Sun, May 7, 1905

It might mean “man” even at just two violets. For example:

Last night, I went on YouTube. On the front page, I saw a thumbnail for a 2-hour-long documentary about Gordon Ramsay. I clicked to watch it immediately.

Trust me, there’s a reason why you might care about this. And it’s because of the big question:

Why?

After all, I’ve never seen Gordon Ramsay’s TV show. I have no emotional attachment to the man or his public persona. And I don’t care about celebrity chefs or celebrity cooking.

So why did I unthinkingly click and watch this 2-hour documentary?

The reason is a podcast I’d listened to the day earlier. It was all about how Gordon Ramsay’s TV show is a great illustration of control techniques.

If you’re curious about those control techniques, I will tell you my big takeaway about them tomorrow.

My point for today is simply this:

Two seemingly independent sources can often get compliance where one source can’t, regardless of the amount of persuasive arguments.

I bet that last sentence is as clear as a marble wall. So let me give you an illustration of what I’m trying to say:

A couple of years ago, I found out about a new email newsletter. It was called Daily Insider Secrets, and it was about Internet marketing.

I signed up. And that’s how I first heard the name Rich Schefren. Rich was one of the guys behind the newsletter.

I kept reading the emails. I found them interesting. And then came the pitch:

A big campaign, trying to sell me something, using a multi-day launch, hours of video, thousands of words of copy. Many, many persuasive arguments, which I didn’t even look at. (Silly me right? It’s kind of my job. But I’m slow to learn.)

Anyways, here’s the climax:

A few months later, a copywriter whose emails I read did an interview with Rich Schefren. And I decided to watch the interview, because I already knew Rich’s name from the Daily Insider Secrets emails, which I found interesting.

Forty minutes later, after I finished watching the interview, I was pulling out my credit card to buy Rich’s offer. The same one I had completely ignored earlier. Even though Rich only mentioned it in passing during the interview.

Coincidence? I’d say “man”.

Because Rich doesn’t just do these interviews for kicks or as a way to kill time. He does them to get his name out there, in multiple formats and multiple channels. And that’s my point for you today:

If you’re trying to sell something, get your name out there, in two channels, or three, or more.

You will reach more prospects, sure. But you will also convert prospects you’ve already reached, but who wouldn’t buy from you otherwise. And you won’t even have to sell hard to do it.

Because your prospects will just think it was all just a happy coincidence. You and I will know the truth, though. We will know it was man.

Now here’s something that’s probably not going to work:

I have an email newsletter. You can sign up for it by clicking here. I don’t expect you to do it, because odds are, this is the first and only channel you’ve seen my name so far. But maybe I will get you later, in some other format.