Where did Justin Goff go?

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On Sunday, May 26, marketer Justin Goff sent a confessional email to his list, in which he said he will only be writing weekly newsletters from now on.

For 5+ years, Justin had been writing a daily email about marketing and copywriting.

He had been using these emails to sell new offers, like clockwork, each month.

By writing daily emails and selling new offers each month, Justin had become one of the more successful and authoritative bros in the space.

But Justin had had enough. This didn’t jazz him any more.

So he announced he was going to write fewer emails, create fewer offers, and take more time to hang out with dogs and play pickleball by the pool.

Fair enough.

I checked, though. And what I found is that Justin hasn’t been writing regular weekly emails since then.

There have been five Sundays since May 26. Justin has only sent 3 emails since. In other words, he missed 40% of his planned newsletters, even just writing an email a week.

Point #1: ​It’s easy to slip up with weekly emails.

​​In theory, weekly sounds easier than daily. And it should be. But in practice, weekly emails can end up being harder, at least in your perception and as a matter of consistency.

Point #2: In a business like creating courses, coaching, or content, or selling yourself as a guide or a guru, regular posting really is the only way to stay relevant.

If you are reading this right now, there’s a fair chance that you were on Justin’s list as well. Both he and I talk about similar stuff, and to the same circles of people.

Assuming you were on Justin’s list, ask yourself, have you missed Justin or his emails?

I can tell you I used to at least skim his stuff most days. But after he went weekly, it never crossed my mind he had been skipping emails until today, when I made up my mind to talk some industry gossip.

By the way, that’s not any kind of special dig at Justin.

I’m sure the result would be the same if I were to stop writing regular daily emails. Some people might notice the first day or two. A couple might even write in to ask what’s going on. But even they would forget by next week.

It’s not that the world is cruel or heartless.

It’s just that when it comes to easy, free attention, the Internet giveth and it taketh away. It’s part of the deal.

All that’s to say:

Write for yourself. Write for your business and your goals. Write because it makes it easier to write again tomorrow, and benefit from the inevitable compounding.

Find ways to make this acceptable and even enjoyable long-term.

Do this, and sooner than you think, you can become one of the more successful and authoritative bros or babes in your space.

And it doesn’t even have to eat too much into your pool time or pickleball with the dog.

I’ve written lots of effective 15-20 minute emails, which sold everything from coaching to courses to cat training guides, and which kept me in the audience’s mind for tomorrow.

If you’d like to find out how you can do the same, and right quick and easy, then take a look here:

https://bejakovic.com/sme

¡Announcing: 10 Mandamientos De Los Mejores Copywriters Del Mundo!

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Yes, I now have a book in Spanish.

Even though I’ve been living in Spain for over two years, and though I’ve been studying Spanish for longer than that, the locals still frown when they hear me speak the language. Many will even switch over to English.

No matter.

Because I now have a book in Espanish.

Spanish A-list copywriter Rafa Casas took it upon himself to take my 10 Commandments of A-List Copywriters, and to translate and adapt it to his native language. Result:

“Los 10 Mandamientos De Los Mejores Copywriters Del Mundo”

… which you can now buy on Amazon.

But why?

Why would you possibly want to buy a Spanish-language version of a book I published 4 years ago, in perfectly serviceable English, and promoted a hundred times since then?

I can only imagine two possible reasons:

1. Because you read Spanish much better than you read English.

It’s not impossible. I know I’ve had some readers write in to reply to my emails, and I could see that they were automatically translating my emails into Spanish via Google Translate.

That’s easy to do with emails, but with books?

Now, there’s no need to translate anything yourself. Thanks to Rafa, the treasures inside this book can be yours on demand, in Spanish.

2. Because you read English much better than you read Spanish… and you want to make your Spanish better.

Don’t laugh.

I’ve been listening to podcasts in Spanish and even reading some Spanish-language books to achieve my mediocre and faltering command of the language.

I quickly realized I should listen to and read things that interest me, or my listening and reading wouldn’t last long.

So if you’re learning Spanish, and if you’re interested in topics like influence and persuasion and direct marketing, then maybe here’s your oportunidad to practice and learn and be estimulated at the same time.

I don’t expect the above two reasons will sell a lot of copies of my new Spanish-language book.

That’s ok.

​​From what I understand, Rafa is planning a kind of promotional blitz for this book in the Spanish copywriting world.

And if you’re wondering why he would go to all the trouble, it’s because all the proceeds — all the dozens of dollars in royalties that are sure to flood in — are actually going to a local charity here.

Yes, not only do I have a book in Spanish now… but I’ve changed my cold and heartless ways, and I’ve agreed to do something that can help others also.

I honestly don’t know what’s happening to me.

In any case, if you’d like a little light entretenimiento, and maybe even some ideas útiles, then:

https://bejakovic.com/10mandamientos

A hard way to live

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There have been periods of my life — years at a time — when I’ve made a habit of walking up to strange but attractive women on the street, giving them a compliment, and starting a conversation.

It’s surprisingly hard to do.

Not because of the women. The worst that ever happens from their side is a polite thank you and a smile.

The best that ever happens — well, I’ve had two long-term relationships that started in this way.

No, the reason it’s hard is because of my own fears, insecurities, and the stories I tell myself.

For example, if I see an attractive woman walking on an empty street, I will think, “It’s not a great place to go talk to her… she will be freaked out because there’s nobody else around.”

On the other hand, if I see even one other person around, I will think, “It’s not a great place to go talk to her… everybody will be standing around and watching.”

In other words, right is bad, left is bad, and you don’t want to go straight either.

A hard way to live, no?

I’m telling you this because yesterday I wrote an email promoting a new book by Travis Sago. As I said in that email, I’ve listened to Travis and learned more from him this year than from anybody else.

Even though Travis doesn’t sell any courses for less than a few grand, and even though his yearly mastermind costs something like $50k, this book is a $9.99 summary of his best marketing ideas.

And yet, in reply to my email yesterday, I got the following message from a reader:

“It’s only got 42 reviews… not great”

I’m featuring this reader reply because I recognized myself in it. Maybe you can recognize yourself too.

Specifically, maybe you can recognize the part of the brain that likes to make living hard. It says things like:

“It’s only got 42 reviews… not great. It can’t be, if nobody else is reading it.”

Or…

“It’s already got 420 reviews… not great. Everybody else has read this, so I can’t get any advantage from it.”

The fact is, a good idea is a good idea, whether it comes in a new or old package, whether it’s popular or fringe.

I’m currently re-reading the Robert Collier Letter Book, which was published 100 years ago and which has hundreds of 5-star reviews. I’m also reading Travis’s book, which was published a month ago and has 42 5-star reviews.

I could give you more proof to back up Travis’s credibility.

Would more proof matter to you?

Maybe. Or maybe that part of your brain that likes to make living hard would still pipe up with a new story.

One thing I’ve learned over all those years of walking up to women on the street is that you don’t always have to accept all the stories your brain serves up.

Life can be easier, more successful, and actually more pleasant that way.

Also, if you’d like to get Travis’s book, and maybe learn something valuable, here’s the link:

https://bejakovic.com/sandwich

Reader bans herself from buying my offers for 6 months

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Yesterday, I made available my Insight Exposed course for one day only. I made some sales of that. At $400 a ticket, it’s a nice way to write an email.

But I also got a couple responses like this:

===

I enjoy all your emails… your courses are too tempting. I have banned myself from buying anything for the next 6 months… pray for me you atheist. LOL

===

I have heard this message a lot recently, particularly during my Water Into Wine launch, which I conducted via email instead of via sales page. A few samples:

“I have made myself an unofficial promise to stop buying copywriting stuff at least this year”

“already doing some classes”

“I have already joined 2 other creators this month, not financially feasible for me at the moment”

What’s going on? I can imagine four explanations:

1. Maybe I’ve done a poor job making people want what I offer. After all, except in times of global ice age, people can usually find the money for the things they really want.

2. Maybe there’s a genuine change in the economy. Maybe there is an ice age forming after all?

3. Maybe it’s always been like this, and I’m only hearing about it now because I’ve made a point to listen to my customers and readers more.

4. Maybe there’s a genuine change in the mindset of the people on my list. Maybe there’s a glut of coaches, course creators, and copywriting gurus, all selling offers, all promising “I will teach you to be rich, admired, and free!” Maybe folks in this market have been stuffed, to the gills and beyond, with direct marketing info, and they need time to digest.

I’m not telling you this to complain. I’m telling you because you might be facing some similar situation with your own business, whether you’re aware of it or not.

So what to do?

If you ask me, only points 1 and 4 on the list above make any sense to act upon.

Point 4 is a big issue, too big for a Sunday email to try to tackle.

But what about point 1? About not doing a good enough job making people want what you offer?

Here I got some bad news/good news for you.

The bad news is, I have a direct marketing sandwich to offer you, even though you may be stuffed to the gills already.

The good news is, this sandwich costs $11.42 to buy and maybe an hour of your time to chew through and digest.

Not sold yet? The only other things I will say right now in defense of this sandwich:

– I didn’t make this sandwich, somebody else did, so maybe you can trust me more on the recommendation

– the man who made this sandwich has a different take to “I will teach you to be rich, admired, and free!” than most everybody out there

– there’s nobody else I’ve listened to more this year or learned from than this sandwich maker

Does that stir your digestion any? Maybe there’s a bit of room in there after all? If so, here’s where to go:

https://bejakovic.com/sandwich

Inadequate performance

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Yesterday, my friend Sam wrote me that he had downloaded the presidential debates so he could watch the bloodshed.

This morning, my friend Peter forwarded me a New York Times editorial that’s calling for Joe Biden to drop out of the presidential race after his “inadequate performance in the debate.”

And then this afternoon, I met my friend Olga, who spent much of the day in bed, and who said the only thing she has done today is to watch the presidential debate.

Olga told me her impressions of the debate. And then she said, “Maybe the debate’s something you could write about in your newsletter.”

If you’ve been reading this newsletter for a while, the following will not be any kind of shock:

I am completely out of the loop. Permanently. Always.

I didn’t even know there was a presidential debate until friends started chattering to me about it via text and in real life.

I most definitely have not watched it.

And as for writing about the top news of the day in this newsletter… as I told Olga, I would never do that.

Well, obviously I’ve broken that vow with this email. But I didn’t know how else to get the following point across.

My theory is that you gotta pay the piper somewhere.

If you decide to talk about the immediately available stuff, the stuff that hundreds of millions of people are talking about right now on TV, on Facebook, on Twitter, on Reddit, among your friends and family, then you gotta try really really hard to have something unique and clever and hot-takey to say.

And even if you try really hard, and even if you expose yourself to looking like a tryhard, odds are good that most days you will fail to say something that hasn’t already been said, better, by a hundred other people, just a few minutes ahead of you.

That to me is an inadequate performance.

On the other hand, if you choose to spend your time and effort reading and watching less available stuff, stuff that’s not being talked about today, or yesterday, or last week, then you have a green, untrammeled field to play in.

For example:

Did you know that the problem of bloody, hateful, two-party elections was solved 2,500 years ago?

Two opposed tribes lived together inside one city’s walls.

They were highly suspicious of each other.

​​Each had a strong us vs. them mentality.

The city was ruled by a king from one tribe, who favored his own and harmed those from the other tribe.

​​Then the king died, or more correctly, he was made to disappear after he showed signs of serious cognitive decline.

How to choose a new king without devolving into civil war?

It didn’t look promising.

Each of the two parties was horrified by the leader of the other side.

Each party absolutely refused to accept the other side’s leader as the new king.

Tensions were rising. Weapons were starting to jangle.

​​So what to do?

Simple. It was the old, “you cut, I choose.”

Specifically, it was decided that the Romans, the party that had just lost its king, would choose a new king from the other tribe, the Sabines. The Sabines could not veto or influence the Romans’ choice.

The Romans chose a quiet, reserved man from the Sabine tribe, named Numa Pompilius.

At first, Numa refused to take command of the city. He liked his quiet life. But after being persuaded that Rome would devolve into civil war without him, he agreed to become king.

Numa reigned for 43 years in peace and prosperity. He founded some of Rome’s most important institutions, such as the pontifex maximus, the 12 month calendar, and the cult of the Vestal Virgins.

Two thousand years later, a clever politician, Niccolo Machiavelli, said Rome owed a greater debt to its second king, Numa, then it did to its first king, Romulus.

Good Lord this has turned into a long email.

​​Don’t write emails like this. Or do. It’s up to you.

If you do choose to write emails like this, I have something that might help. It’s my Insight Exposed course, about my notetaking, journaling, and media-consumption process.

I don’t normally sell this course, for reasons of my own.

But since I’ve already broken one law today, I might as well break two?

If you want Insight Exposed, the order form is below. I will close it down in exactly 24 hours, tomorrow, Sunday, at 8:31pm.

And if you have questions or doubts if this course is right for you, write me before you buy.

​​Here’s how to read stuff others are not reading, and make it useful for your marketing and your life:

https://bejakovic.com/ie/

3 women come to my rescue

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Yesterday, I wrote about a female reader who accused me, along with the rest of the 4 billion males on this planet, of being sexist.

I did my best — it wasn’t much — to defend myself against the accusation.

But when you’ve been charged with a serious thought crime, what you really want is some good third-party witnesses to corroborate your own defense.

Fortunately, I got a few responses from women to my email yesterday. I won’t name names here — that’s against thought court protocol — but here’s what they wrote.

​​First, from a PhD scientist and business owner:

===

Bwahahahaha I noticed all 5 were men and thought – oh my, some woman is gonna write in and whine about this…

Couldn’t see that one coming *cough*

Watcha gonna do?

===

Second, from a fundraising copywriter for NGOs:

===

I’m a woman and I almost lost an eyeball when rolling my eyes as I was reading allaboutme’s comment.

It’s the saddest, most annoying, most passe rebuke to resort to when you’ve got nothing else to throw at a man.

It’s plain lazy.

Thanks for the good work, John.

===

Third, from an MD and science fiction author:

===

Pretty impressed by the link at the end. I was a bit suspicious about the sexism, but it really helps that you clarify that everyone who entered the contest was a man. More chicks should step up, I guess! XD

===

errr… yeah. About that. I actually also got one reply yesterday, which just said:

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Hey John,

Just read your email and I wanted to let know I am a woman (and from India).

===

Uh-oh.

This reply came in a thread of one of the Most Valuable Email contest submissions I got last week — the contest that triggered this entire sexism affair.

​​Only men ended up as winners of the contest because — so I thought — only men ended up submitting any entries.

Except apparently not.

It turns out I did get at least one submission for the MVE contest from a woman. But I didn’t recognize her as such because of her Indian name/nickname. That means two things:

1) My defense in my sexism trial has suddenly been dealt a serious, possibly fatal blow, and…

2) I might now be charged with racism to boot, or at the very least, with involuntary cultural obtuseness.

My life just got a lot more complicated.

Clearly, my slapdash self-defense won’t be enough to handle this any more.

I’ll have to call in some serious help.

The help of a master communicator.

​​Someone who hasn’t lost a legal argument in over 40 years, while fighting in dozens of big criminal and civil cases.

Perhaps you know who I mean.

Perhaps you don’t.

If so, I’m willing to tell you. But be warned. This person is too male, too pale, and too stale.

Maybe he can still teach you something though.

If you’re interested:

https://bejakovic.com/criminal

allaboutme: “Men are sexist, and it shows!”

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Last Thursday, I revealed the 5 winners of my Most Valuable Email contest. Then on Friday, I got an email from a female reader, who happens to have “allaboutme” as part of her email address. She wrote:

===

All males.
Gotta say I saw that coming from a mile away.
Been monitoring all-male offerings for a few months and it’s the same.
Men are sexist, and it shows!

===

It’s true. All 5 MVE contest winners were men.

That’s inevitable, because of the dozens of entries I got for this contest, all came from men.

I don’t know why that is.

A good number of women read my emails. A good number reply to my emails. A good number have bought MVE from me.

And yet, no woman decided to enter this contest, for reasons that are beyond my limited understanding.

But let’s get back to allaboutme.

I don’t know about you, but to me, saying “Men are sexist, and it shows!” sounds… kinda sexist?

At least if by “sexist” you mean “discriminating on the basis of sex”… and if by “discriminating” you mean “holding negative, dismissive attitudes about a group of people as a whole.”

If you ask me, allaboutme’s message is a perfect example of the universal law:

Whatever people seem to be talking about, they are really talking about themselves.

“Yeah yeah but — what about you Bejako?” I hear you saying. “What does it say if you are here, telling me how people are always talking about themselves? Aren’t you just talking about yourself?”

You’re a clever cow, aren’t you.

But you’re right. I am in fact talking about myself.

We all make snap generalizations, and we use them to wallpaper the walls of our mind. It’s a normal part of human life and simply how the human brain works.

But sometimes these snap generalizations have an ugly pattern on them, or an ugly color scheme.

So we end up sitting inside our mind, surrounded by all this wallpaper we’ve pasted on, suffering from the ugliness, and thinking how life is unfair. And it shows!

Is there anything to be done?

For the longest time, I thought no. Not really.

Because I’d tried thinking myself right. I’d tried meditating. I’d tried NLP. I’d tried telling myself, “Just create your own reality!”

None of it worked.

But something has been working. For a few months now. Every day.

If you’re curious, I’ll tell you what it is. But brace yourself. Or maybe just keep an open mind. And take a look here:

https://bejakovic.com/allaboutme

Last call for Water Into Wine

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Tomorrow evening, at 8pm CET, I’ll put on the Water Into Wine workshop with a few people.

This is the last email I will send about this workshop. I’ll take the remaining time to talk to people who’ve expressed interest and any who might still do so.

One thing I’ve heard in these conversations is that people default to a few set ways of positioning their offers.

Sometimes those default, set ways work.

​​Other times they don’t, or they fatigue after a while.

​​But people are stuck with their existing positioning ideas, and cannot see new opportunities.

This reminded me of the most popular TED talk of all time, by Sir Ken Robinson, a British expert on education.

Robinson used to live in Snitterfield, England, the birthplace of John Shakespeare, the father of William Shakespeare. Says Robinson:

===

Are you struck by a new thought? I was. You don’t think of Shakespeare having a father, do you?

Because you don’t think of Shakespeare being a child, do you?

Shakespeare being seven?

I never thought of it. I mean, he was seven at some point. He was in somebody’s English class, wasn’t he?

[the crowd laughs]

How annoying would that be?

[more laughter]

===

Robinson’s point in that TED talk was that we all have loads of creativity, but we have it beaten out of us in school.

Well, maybe not beaten out of us, just beaten into hiding.

So yes, you had ample creativity once, and you probably have ample creativity still.

​​And creativity is one option for repositioning your offers like I’ll be describing during tomorrow’s workshop.

But creativity is not required.

I’ve gruesomely dissected this method of repositioning to take the creativity out, and to make this a step-by-step process you can follow.

It will still require testing and some work, but it won’t require superhuman creativity — just the right knowledge of magic, and that’s what I’ll give you.

Assuming that is, that you’re on the workshop call tomorrow.

Again, this is the last email I will send about it.

If you’re interested, the only way to get in is to first write me an email and express interest.

It might make sense to hit reply right now, so we can talk and see if this workshop is a good fit for you.

How copywriters can reposition so business owners chase them

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This morning, I woke up to a bunch of emails as usual. Two stood out.

One was from a business owner I had reached out to, cold, a couple weeks ago.

After that first cold email, we exchanged a few more emails.

And then this past Sunday, we got on a call and talked about working together.

On that call, I listened to him as he told me the details of his business right now and his plans for the future.

His business has doubled each year for the past four years. He would like to double it yet again. I would like to help him.

​​But as I told him on the call, there’s a roadblock in our way. Once he clears that, we could work together.

In the email in my inbox this morning, the business owner was giving me an update on that roadblock (it’s getting cleared, but slowly). He also said he’s just anted up extra money to get the roadblock cleared faster.

In case it’s not obvious what I’m getting at, it seems to me that this business owner is more eager to work with me than I am to work with him. And I’m eager to work with him — that’s why I cold emailed him in the first place.

The second email that stood out in my inbox this morning came from a copywriter. She was inquiring about my Water Into Wine workshop, happening this Thursday. She asked:

===

Do you think it will work for someone like me who provides copywriting services?

I can apply what you teach in this workshop to my clients, but I wonder if it will also help my positioning as a copywriter. What are your thoughts?

===

My very careful answer to this copywriter is “100% yes.”

As I wrote yesterday, during the Water Into Wine workshop, I will cover one specific repositioning formula. I’ll show how this formula can be used in three separate ways:

1. To give clear, “Oh I get it” positioning to an offer that’s currently vague or unclear

2. To give unique, attractive positioning to a product or service which is not unique or not attractive (yes, sometimes you’re stuck with those)

3. To open up new markets for an offer, where the selling might be easier and where the money might come in bigger, heavier bags

I’ll have examples of how smart marketers have used this repositioning formula in niches like bizopp, finance, weight loss, copywriting, baseball, and of course, dentistry.

I’ll also have examples of how this formula can be used to sell offers of different formats, including courses, coaching, certifications, tickets to live events, and done-for-you services.

One example I’ll include will be of repositioning copywriting services.

​​In fact, it will be an example using me and the business owner above. This repositioning formula, applied in way #3 above, is exactly what I used when I cold emailed him.

So yes, it’s possible to use this formula to reposition copywriting services.

The only question is whether you will want to apply what I tell you.

Well, that, plus whether you will actually be there on the workshop so you can hear me tell it.

The workshop is happening this Thursday at 8pm CET/2pm EST/11am PST. It will also be recorded in case you cannot make it live.

The price to get in is $197.

I’m limiting the number of spots to 20.

Some have already been claimed, more will be claimed today.

I don’t have forward facing payment link for this. I want to first talk to everyone who’s interested, and make sure this workshop is a fit.

So the only way to get in is to first write me an email and express interest.

One way or another, the workshop is nearing. If you’re interested, it might make sense to hit reply right now, so we can talk and see if this workshop is a good fit for you.

Disaster recovery

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This morning I tried to walk to the beach. The police stopped me.

They said something in Catalan. I couldn’t understand. I got the gist though.

“Disaster recovery. Off limits.”

On my way to the beach, I had to walk through broken glass, charred pieces of wood and cardboard, and many shards of explosive. The air still smelled of smoke.

Hundreds of city employees in yellow vests were already on the scene. Several large, specialized tractors were brought in to decontaminate the area.

A few groups of shell-shocked survivors stood here and there, swaying mindlessly to some Latin music that I couldn’t identify.

All this was the consequence of la nit de Sant Joan, aka Saint John’s Eve. It happened last night.

Sant Joan is a holiday to mark the start of summer. In Barcelona, it’s celebrated with bonfires on the beach, big parties, and billions of kilograms of various explosives in the form of firecrackers and fireworks.

I only witnessed this from my couch last night. I was trying to read, but the warzone outside made it impossible.

Missiles whistled through the air. Deep explosions rumbled and echoed through my living room. A rat-tat-tat of what sounded like semiautomatic weapons went off regularly.

And it kept going all the damn night.

Instead of my usual 11pm-on-the-dot bedtime, I guess I fell asleep after 3am, when the explosions started to die down. Of course, I still woke up as I always do around 7am.

All that’s to say, my brain isn’t working so good right now.

But lucky for me, I got a reader question I can answer in today’s email to take the load off.

Paul, an in-house copywriter at a supplement brand, expressed interest in my upcoming Water Into Wine workshop. We exchanged a few emails, and then Paul posed me the following riddle:

===

Thanks John.

​Yes, it’s very helpful and I think it’s a good fit 🙂
​​
By the way, I don’t know how much interest there is for this workshop. But maybe it might be useful for you to send to your list some quick “bullets” about the benefits of attending this workshop?

===

Hm. Benefits. I’ve heard of those.

The fact is, I’ve been purposefully keeping much about this workshop vague. But I can share the following.

During the Water Into Wine workshop, I will to cover one specific repositioning formula. I’ll show how this formula can be used in three separate ways:

1. To give clear, “Oh I get it” positioning to an offer that’s currently vague or unclear

2. To give unique, attractive positioning to a product or service which is not unique or not attractive (yes, sometimes you’re stuck with those)

3. To open up new markets for an offer, where the selling might be easier and where the money might come in bigger, heavier bags

I’ll have examples of how smart marketers have used this repositioning formula in niches like bizopp, finance, weight loss, copywriting, baseball, and of course, dentistry.

​​I’ll also have examples of how this formula can be used to sell offers of different formats, including courses, coaching, certifications, tickets to live events, and done-for-you services.

That said, it will take some thinking to apply this repositioning formula to your specific situation.

If that don’t turn you off, here are more details about this training:

===

This Thursday, June 27th, I will host a little workshop with a few people.

I’m calling it the Water Into Wine workshop.

It will be all about a specific technique for repackaging and repositioning your offers so they sell better.

If you currently have an offer that’s not selling, this technique can start selling that offer for you.

On the other hand, if you have an offer that’s selling already, this technique can sell your offer more easily and for more money.

The ticket to join the Wine Into Water workshop is $197.

The workshop will happen live on Zoom, next Thursday, at 8pm CET/2pm EST/11am PST. It will also be recorded. So if you cannot attend live, you can still get your hands on this info and apply it to your own offers as soon as next Friday.

I’m not sure whether there will be a ton of demand for this workshop. In any case, I’ll cap the number of folks who sign up to 20 maximum.

Are you interested in joining us?

If so, just reply to this email.

I won’t have a public-facing sales page for this offer, and replying is the only way to get more info or get in.

Of course, if you reply to this email to express interest, it doesn’t oblige you in any way. I’m happy to answer any questions you might have and help you decide if this workshop is or isn’t right for you.