“I saw her on Sunday, ’twas my lucky bun day, you know what I mean.”
— Spinal Tap, Big Bottom
I used to struggle writing daily emails until I made a small change.
It took me all of 5 minutes to set up, but it’s saved me hours and hours of frustration…
It’s made writing daily emails easier and more fun…
And it has created better results, by forcing me to ferret open some creative drawers I didn’t know I had.
So what was the change?
Simple. I made a “calendar.”
At the start of each month, I set up a planned-out structure for the type of email I will write each day.
It turns out creativity is easier with boundaries.
And it’s a lot easier with a lot of boundaries.
So for example, yesterday was a “On today’s date…” email. Instead of sitting and staring at an empty screen while waiting for inspiration, I went online, did 2 minutes of research, and found out it was the 50th anniversary of the first episode of Monty Python. The email wrote itself after that.
Same thing today. Today’s email structure is… well, I bet you can figure it out. Though I did have to tweak it to make it fit.
Anyways, if you’re struggling with topics for daily emails, then maybe a “calendar” of restrictions could help you, too. And if you want more advice to help you stimulate copywriting creativity, check out the following: