Here’s the history of the men who influenced me to be where I am today, writing you this email:
Patient readers know my susceptibility and fondness for the phrase, “The only real security is your ability to produce.”
I read that idea in a Ben Settle email back in 2017, which got me to sign up to Ben’s Email Players newsletter, which eventually convinced me to start sending daily emails myself.
As Ben wrote in that email, he himself got the “ability to produce” idea from an even older Dan Kennedy newsletter. I thought it stopped there, even though I always felt that “ability to produce” is an odd phrase for Dan Kennedy to invent. (Perhaps that’s why it stuck in my mind so.)
But, as I found out only last week, this phrase is not a strange Dan Kennedy construction.
The quote about “ability to produce” actually goes back to Douglas MacArthur, one of only five 5-star generals in the history of the United States.
MacArthur’s quote, such as I could trace it, was “Security lies in our ability to produce.” MacArthur was speaking quite literally, about national security and the importance of industry and agriculture to that.
But I’m not here to talk tariffs. I’m telling you this because this is a newsletter about ideas, specifically insightful ideas, even more specifically, insightful ideas that you can apply and bring into reality and profit from.
And on that note, I have a new offer for you. It’s a $3.99 ebook called Click Send Earn.
This book is written by Igor Kheifets. I’ve known Igor for a while. Back in 2021, I gave a presentation inside his List Building Lifestyle mastermind, which eventually turned into my Simple Money Emails course.
I bought Igor’s book last week because, frankly, I was curious about the funnel he was using to sell it.
But I read the book as well. And I was surprised, in a very positive sense.
As Igor said somewhere (in private, not inside this book) he could charge $97-$297 for the info that’s inside. And I believe it. So I reached out to him and asked to promote his book, for the following three reasons:
First off, this book is very clearly written by Igor, not by AI, not a ghostwriter.
Second, it lays out how Igor walked the familiar rags-to-riches route — which in his case was literal, because he used to clean toilets at a hotel once upon a time, and now makes millions a year via email.
The book lays out lessons learned along the way and gives you the business blueprint that Igor uses today, and which he teaches others, for how to build and grow and monetize email lists.
Third, this book has ideas in it that were new and insightful for me. For example, it was early in Igor’s book (p. 11) that I learned that that “ability to produce” quote is not from Ben Settle or even Dan Kennedy, but from Douglas MacArthur.
Like I said, when I bought Igor’s book, I bought it out of curiosity around the marketing.
But I thought my audience — “MY audience is different” — is too sophisticated when it comes to email marketing to profit from a book titled Click Send Earn.
Well, like I said, I’ve since read the book. I’ve learned new things and gotten value from it. I can get behind and endorse everything he teaches inside this book. That’s why I asked Igor to promote it.
And that’s what I’m doing right now, recommending it to you.
If you’re looking for a proven (by Igor, and his students) blueprint for a successful email-based business, then buy this book, read it, apply it, and profit. Here’s the link: