Here’s my offer to you today:
* Magically boost the overall value of your business…
* Manifest an asset you can use to make easier future sales of all your offers…
* Raise your status in the eyes of your audience…
* Make yourself more interesting to affiliates…
… and maybe even make some money!
About that make money part, master copywriter Robert Collier once wrote that the most sales-making headline he ever found was:
“Before The Price Goes Up!”
That’s is precisely how I’m offering to help you achieve all the outcomes above.
Specifically, over the next 3 weeks, I’m offering to personally help you plan, run, and profit from a “Before The Price Goes Up!” promo to your email list.
Like Collier says, a price increase is a great way to make some sales.
But it has lots of other knock-on benefits, such as a boost in status… a higher-value asset that you can use to sell other offers more easily (via bonuses, or simple anchoring)… and creating something that affiliates might suddenly become interested in.
If you decide to join me over the next few weeks, I’ll help you overcome such insurmountable hurdles as:
* “But I don’t know which offer I should increase the price of! I don’t want to shoot myself in the foot or worse yet in the knee!”
* “But what will people think! How can I possibly increase the price in a way that doesn’t make me look stupid, greedy, or both? Surely there is no way to increase price in a way that makes me come out looking solid to my audience… right? Right???”
* “But what new price should I choose? It’s impossible to decide. The options are infinite…”
In case you didn’t pick up on it, I’m being a little bit sarcastic.
Yes, there are some questions you should ask yourself before running a price increase promo. But a promo like this is not tremendously complex, and there’s not all that much you need to know in advance.
Yes, I will help you make decisions about the questions above, and give you my advice and input and encouragement along the way. (I’ve run a bunch of price increase promos, some very successful, some less so.)
But that’s the smaller reason why you might want to join me now.
The bigger reason is simply to make sure you actually do this price increase now, instead of putting it off indefinitely… because you’re scared of making a mistake, or in the words of Joe Karbo, because you’re too busy making a living to make any money.
Speaking of money:
I’m calling this the Price Increase Challenge.
And I’m charging a sky-high, one-time fee, with an asterisk, to participate in this Price Increase Challenge:
$250*.
Two hundred and fifty dollars.
That’s a quarter of a thousand dollars.
A lot of money.
Yes, the usual arguments apply. If you have an email list and an underpriced offer, it will very likely be worth it to you to pay $250, and much more, to run a price increase promo now instead of in 6 months from now, or never. I listed all the reason why at the top.
But there’s also the asterisk.
The asterisk is there because I don’t really want your money.
What I really want is for you to run this price increase promo and to reap the benefits of it.
That’s why, if you join me for this challenge, and if you pay me $250 upfront, I will refund you the entire $250 if you actually run your price increase promo within 3 weeks of this Wednesday, when this challenge will kick off.
In other words… get my personal help and advice… get accountability… get the benefits of a price increase, including possibly making some money… and win all your money back. Recoup 100% of your capital, and make some nice interest too.
Oh, and you get the coveted title of Email Promo Pioneer, Class 1.
If you’d like to join me for this Price Increase Challenge, hit reply to this email, and I’ll get you started.