Today I want to share an inspiring business case study with you, plus how you can get Dan Kennedy’s best teachings for cheap.
First the case study:
I’ve followed the writing of a guy named Glenn Allsop for years. Glenn writes about SEO and business opportunities. He’s very smart and very dedicated and very willing to share just about everything on his blog.
And Glenn just came out with a big new post titled, Generating Six-Figure Profits from $40 SEO Audits.
It’s just what the title says — amazing when you consider that an SEO audit is something most people can’t give away, much less make a business out of.
There’s a ton of valuable ideas in Glenn’s post, and if you’re offering any kind of service (copywriting, design, video…) it’s worth reading in full. But today, I want to share just one thing that I found most striking out of the whole case study.
Because really, why would a highly successful guy like Glenn waste his time doing tiny $40 jobs, even if it did result in decent profits? He has other business ventures that could earn him much more.
But here, from Glenn’s article, are a few things that came out of all this $40 work:
I’ve advised CMOs at billion dollar brands. Audited the official site of a major European football league (one of the big five). Directly connected with the owners of multi-million dollar per month affiliate sites, and spoken with the founders of dozens of TechCrunch-featured companies.
A $40 audit started our interaction, but then so many more things came as a result of these. Especially when people see how I look at their websites and point out things they just hadn’t thought of.
This brought to mind something I heard Rich Schefren say he heard Dan Kennedy say:
“Put your best stuff in your lowest-priced stuff.”
Glenn took this to an extreme, by actually doing per-hour, custom work for people. You may or may not want to do that. If you don’t, you can still create some kind of low-priced offer — a book, a course, a 10-minute sample of what you do — and make it absolutely amazing.
You never know who will take you up on your bargain-basement offer… or how much money they will be willing to spend with you after. That’s how Dan Kennedy got a lot of his clients, according to a recording I heard of him recently. And that’s why, if you want the best stuff that Dan has to offer… you will find much of it available for a few bucks a piece, right on Amazon.
Perhaps that’s not what you were hoping to hear. In that case, I can tell you you won’t like my email newsletter, because it’s filled with obvious value, rather than “secrets” or urgent opportunities.
However, if you are a reader, and you’re patient, then my email newsletter might suit you better. If you’d like to give it a try, here’s where to join.