Yesterday, I sent out an email about how my bank cancelled my debit card while they ship me a new one. I also dramatically stated I’ve been living on 200 euro in cash until my new card arrives.
In reply to that email, I got an offer from long-time reader, fellow Barcelona resident, and occasional coffee buddy named Matthias (not sure he wants me to share his last name). Matthias wrote:
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Hey John, just read your mail. Similar happened to me last month. If you need some cash, let me know, then I can meet you for a quick coffee or sth.
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Also yesterday, at the end of my email, which was really about how my Amazon book sales have cratered after I stopped paying for ads a few days ago due to the cancelled debit card — and dropped from 19 a day (last day of advertising) to just 2 a day (a couple days ago) — I asked readers to buy my book on Amazon, either because they are curious about it or because they want to help me goose sales until can get ads running again.
I have been promoting this book since May. I have written dozens of emails driving readers to the Amazon page for it.
Most of my best and most dedicated readers and customers have already bought this book.
And yet, I still made 11 new sales yesterday, and from what I can tell, all or close to all of those came via my email.
I’m telling you this because lately I’ve been talking a lot about the Skool community I’m running, and in particular the auction I ran last week inside that community.
(Maybe you heard? The winning bid in that auction was $31k. In case you haven’t heard, don’t worry, because it’s a fact I will be repeating several hundred more times before 2025 runs to a close.)
About that community and auction:
After the auction completed last week (with a $31k winning bid, just in case you forgot), I got lots of feedback and impressions from people who witnessed what went down.
One such bit of feedback came from Howard Shaw. Howard’s a Partner at Chester Toys, a UK toy wholesaler that’s been in business for 60 years. Howard also happens to read these emails, and he wrote:
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I think what showed during the whole auction was the affinity with your group – which I guess in no small part is down to people ‘knowing you’ from being on your list.
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Howard’s absolutely right.
Communities are great, and it’s been fun to build up something new.
But the fact is, my community wouldn’t exist had it not been for this email newsletter.
Not only in terms of members who form the core of the community, and who joined via these emails… but also in terms of engagement by those folks, which is there in large part because of the relationship that these emails have built up.
Fortunately, I don’t have to choose between having a community and an email list. It’s easy and profitable and fun to have both.
But if the direct marketing gods forced me to choose only one, then for all the reasons I’ve listed above, and for many other reasons besides, I’d choose an email list, and I’d MAIL IT DAILY.
Now, if you want some help with MAILING A LIST DAILY, and sticking with it for the long term, I’ve got just the thing to help you.
It’s my Daily Email Habit service. Speaking of:
Earlier this week, I got on a call with the winner of the auction I ran last week, Nick Bandy. (Nick’s winning bid, for the third and final time, at least in this email, was $31k.)
I grilled Nick about his current job (fractional CMO with a $12k/mo retainer), his life history, his list (about 800 people, all added since this spring) the offers he’s making the people on his list via daily emails, and then some.
At the end of our call, which lasted about two hours in total, Nick said about Daily Email Habit, which he wants to promote to his own list as well:
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That’s why I said Daily Email Habit so enthusiastically. I literally wouldn’t have started any of this if I didn’t buy that. I enthusiastically endorse this. It’s one of the best things I ever spent money on.
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If you wanna find out more about Daily Email Habit, or get going with this enthusiastically endorsed service today, so you can build up your own stock of human relationships with folks who support and drive on everything else you want to do online or offline: