It’s strange times around the Bejako household. There’s a Copy Riddles promotion going on, but I’m not the one furiously typing it up.
Instead, I’m looking on as Daniel Throssell sends out email after email to sell Copy Riddles. I’m watching the resulting sales coming in. And I’m feeling a little guilty that I’m not somehow supporting the effort.
So let me share a third-party opinion on Copy Riddles that might help change some minds.
This opinion comes from Carlo Gargiulo, an Italian-language copywriter. Carlo is a star copywriter at Metodo Merenda, a Switzerland-based info publishing business. He also has his own list where he writes to entrepreneurial dentists and doctors and marketers, and he is a bit of an LinkedIn influencer in the Italian copy space.
Carlo had the following to say about Copy Riddles:
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Copy Riddles is the best copy course of all time.
I have spent a lot of money studying and learning so much useful information from copywriter courses such as Stefan Georgi, John Carlton, David Deutsch, etc. (all great courses that I have enjoyed), but I feel that Copy Riddles was the COURSE that allowed me to become a good copywriter.
I hope you will create courses similar to Copy Riddles in the future.
My dream is a course of yours on writing sales letter-landing pages (Your writing style is completely different from that of most copywriters I see around.). Indeed, Copy Riddles’ landing page is the only one I have read in its entirety over and over again. You literally mesmerized me with that landing page.
Anyway, congratulations and thanks again for creating and making Copy Riddles available.
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Here’s a quick copywriting lesson, specifically about how I structured the multi-page Copy Riddles sales letter, which Carlo says he found mesmerizing.
Each of the three pages of that sales letter is designed to get you to believe one and only one thing, specifically:
Page 1’s belief is that bullets are one of the most valuable copywriting skills you can ever own.
To do that, I refer to authorities such as John Carlton, Gary Halbert, Gary Bencivenga, Parris Lampropoulos, David Deutsch, Stefan Georgi, and Ben Settle, all of whom have gone on record to say that — yes, bullets are one of the most valuable copywriting skills you can ever own, and maybe the most valuable.
Page 2’s belief is that the best way to own bullets is to follow what Gary Halbert once recommended in his newsletter — and what people like Gary Bencivenga, Parris Lampropoulos, and Ben Settle have put in practice — namely, to look in parallel at both the source material and the finished bullet.
Page 3’s belief is that Copy Riddles is a fun and effective way to implement that Gary Halbert process…
… without spending months of your time and hundreds of hours of your mental effort to do what I’ve already done for you, which is to track down a bunch of winning sales letters… buy or borrow or steal the books or courses they were selling… and go bullet by bullet, comparing the source to the finished product, figuring out how exactly the A-list copywriters turned lead into gold.
And that’s pretty much the entire sales letter.
If I manage to convince the reader of all three of those points, then making the sale is easy, which is why I don’t have a big and dramatic scarcity-based close for the Copy Riddles sales page.
Of course, it does help that I have a bunch of great testimonials, like Carlo’s, right before the final “Buy now” button.
Maybe you would like to see how this mesmerizing sales letter looks in reality.
I won’t link to it directly in this email. Instead, I will remind you that Daniel Throssell is promoting Copy Riddles right now.
Daniel has gotten me to offer a one-time, sizable discount from the current Copy Riddles price, exclusively to people who come via his list.
So if you’re curious what my mesmerizing Copy Riddles sales page looks like, check out Daniel’s next email, because it will have a link to that page at the end.
And if you’re at all interested in buying, then act before tomorrow, Wednesday at 12 noon PST, because that’s when Daniel and I agreed to end this special offer, which will never be repeated again.
In case you’re not yet on Daniel’s list, here’s where to go: