Last autumn, I wrote an email with the subject line, “A critical look at Daniel Throssell.”
It was about how I experienced, first-hand, the crazy levels of engagement that Daniel gets with his emails.
In that email, I also said I’m reading Daniel’s newsletter every day to try to decode exactly how he does it.
My original plan was to do this formally. To sit down, look at a bunch of Daniel’s emails, take notes. To read critically, not just as a consumer of marketing, but as a marketer, trying to squeeze out what exactly Daniel is doing, and how I might start doing the same.
That formal sit-down never happened. Well, not until a couple weeks ago, after Daniel wrote me to say:
I had this kinda weird idea to pay you to do an analysis of my storytelling and email style. You know I highly rate your marketing analysis skills above almost anyone out there.
I’m curious to see if you would identify anything I’m doing that I haven’t even consciously realised myself that I was doing. Nothing super formal, just spending a few hours writing down any random thoughts/notes/analysis you have about how you perceive I tell my stories and use them to achieve my goals.
Would you be interested in that?
If you’ve been reading my newsletter for a while, you might know I rarely miss an opportunity to turn down a paying gig. It happened this time too.
I told Daniel that no, I wouldn’t want to do this, not for money, because I really don’t know what I would end up delivering. It’s not like I’d be writing a sales letter, with a clear and defined thing I could hand over at the end.
But I did tell him I’d do it for free, if I could make a little presentation out of it, and if he would also promote it to his list.
Daniel agreed.
So I sat down. I looked at a bunch of his emails. I scratched my forehead and I took a bunch of notes. Result:
Some of what I spotted Daniel doing is straightforward copywriting, just done really well.
Some of it is ideas he teaches in his Email Copywriting Compendium.
And then, some of it is stuff I hadn’t thought about before.
Specifically, I noticed three techniques Daniel uses regularly.
These three techniques aren’t in his Email Copywriting Compendium… they aren’t standard copywriting advice… and yet, they made certain of Daniel’s emails have the most impact on me and stick in my mind the most.
If you like, I’ll tell you what those three techniques are.
I’ll also give you examples from Daniel’s copy, and spell out exactly how you too can use these techniques, starting today, to make your emails more fun, more unique, and more effective.
Like I said, this will be part of a presentation I will put on. The presentation will happen live, next Monday, May 16 at 8pm CET.
You can register for this presentation below. Just click the link at the end and fill out the form on the next page, and I’ll send you a email with the Zoom meeting info and a calendar invite.
If you cannot attend this presentation live, you can still register because I will send out a recording BUT—
If you can at all attend live, I encourage you to do so. That’s because I’ll give you a surprise gift on the call, something I think you will like. This surprise gift won’t be a part of the recording.
So if email is how you make money… or if you’re a fan of Daniel’s style… or if you just have ears to hear and eyes to see that what he’s doing with his newsletter is wildly effective… then here’s your ticket: