A $30,000 copywriting course?

Today I’ve got a business idea for you, if you’ve got an entrepreneurial mindset:

A few months ago, I speculated on a fanciful idea. What if copywriting education were free upfront, and the only income came from the money that students make thanks to the education?

Back then, I thought it was pretty impossible. It seemed to me that copywriting education can only go to one of two poles: AWAI or Agora.

AWAI is Mark Ford’s direct response business about copywriting. It works like any other direct response business — a never-ending stream of new offers. There’s always another secret to learn.

At the other extreme, there’s Agora. Not Agora the client-facing direct response business. That works just the same as AWAI.

Instead, I’m talking about Agora the copywriter training machine. That’s where Mark Ford (again) and the rest of the Agora folks bring in promising and ambitious people… teach them how to write copy… and then set them to work, capturing most of their productivity.

In other words, it seemed to me that you can either be an employee and get a great education for free (Agora)… or you can be a freelancer (or freelancer wannabe), and pay thousands or tens of thousands of dollars for your education, delivered in drips and drops of offers and upsells (AWAI).

So that brings us to today.

Because I learned something today that I didn’t know a few months ago, when I first wrote about this. What I didn’t know is that there is a business called Lambda School, which teaches you how to be a computer programmer.

So far, so meh.

The interesting thing is how Lambda School charges its students. It doesn’t charge an upfront tuition (like a regular undegrad education)… and it also doesn’t put you to work, paying you a wage and capturing your productivity (like a PhD, or work at a company).

Instead, Lambda School offers an income share agreement. I’d heard of these before, but only in the context of a traditional university. But things seem to be changing.

So here’s how Lambda School and its income share agreement work:

First, you apply to Lambda School. If you’re accepted, you sign the income share agreement, and you take the course. 6 months later, once you are a hireable programmer, you go out into the world and get a job. And then, you start paying a share of your income to Lambda School, for a total of 24 months, not to exceed $30k.

So there’s my business idea for you.

It works just like Lambda School, except it’s called AIDA School. And it teaches you copywriting and marketing. In a bit more detail:

You ask people to fill out an application to get into AIDA School. You test for basic writing skills… level of dedication… availability to commit to the course. The applicants who pass a certain threshold get in.

​​And then, you really give ’em a great education. You even help them get freelancing clients. And then you reap what you sowed, in the form of a share of their income, not to exceed $30k.

$30k per person. More than you’re likely to make selling ebooks and teasing secrets. And if you do an honest job on the teaching side, more of a positive impact also. Just remember to mention me in the first commencement speech.

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