During the last Insights & More call on June 29th, an Insights & More member named Jordan mentioned he was trying to offer services to clients in the board game industry. But he was struggling to get conversations going.
I planned to write an email this morning about Jordan’s struggles, since they tie into the offer I’m currently promoting, Steve Raju’s ClientRaker training.
But it turned out even better than I planned because Jordan wrote me just last night in reply to another ClientRaker email:
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I’m just about to pull the trigger on this one
My main concern is that I target obscure niches like Board Games, Crystal shops and Travel Agencies (big PWM on those) but I don’t really know if the system will work on those.
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Can ClientRaker win you clients in your chosen pet industry, regardless of how small and obscure and very probably hostile to marketing that industry might be?
Can you use ClientRaker to win clients in the board game industry? Or among crystal shop owners? Or ship chandlers? Or tea house stewards? Or rare book sellers?
I have no bloomin’ idea. Maybe you can. Or maybe you can’t.
And yet I still believe that, if a pet niche is what you’re trying to go after, you should get ClientRaker, and it will be well worth it if you only do what it says.
ClientRaker has two steps. Step one is to pick out your target client, then whip the AI until it comes back half an hour later, cowering and exhausted, with your shiny, new, and effective positioning to attract that target client.
Step two is to actually track down and connect with those clients in an easy and low-stress way, so they get exposed your new positioning, and so they reach out to you.
But it doesn’t have to go from step one to two.
As Steve says himself in the training, you can go in opposite direction also.
You can first track down, or try to track down your target clients, using the info Steve gives you in ClientRaker. Very quickly, you can make sure your target clients are actually there, and have actually signaled they have problems and are looking for solutions.
If you do find them, then you go back to step one.
And if not, if there’s actually nobody there for you to serve or nobody who wants to be served, well, then you’ve saved yourself weeks or months of what would otherwise be fruitless and frustrating toil.
Is that worth the $297 Steve is asking for ClientRaker during this run? Yes, but that’s not only reason why you should get it.
There was a time when I was young and cheap. I would have wriggled and squirmed to give $297 to save myself hours or days of frustration and waste.
“Sure,” I might have said then, “it would be great to know in a half hour from now whether this market is a good one to go into… but $297, that’s a lot of money! And I’m quite cheap!”
Today, I am older and less cheap. I make those decisions in an instant. And I say, “Absolutely, hours or days of my time, plus weeks of opportunity cost, are worth $297 to me, or actually much more.”
But again, I know that argument wouldn’t have sold me 10 or 15 years ago. And maybe for you too, savings of your precious time are still not something you can get excited by.
So let me tell you why ClientRaker is still a good investment, even if it turns out that your pet industry is not actually a good fit for the services you offer.
And that’s the fact that there are bound to be other industries, adjacent to the one you have currently focused your sights on, which will be a good fit. For board games, that might be the collectible card industry. Or the puzzle industry.
Or it will turn out you have more than one pet interest or passion — board games AND crystal shops AND astrolabe manufacturers.
One of those will be a good fit, and ClientRaker can get you clients in that industry. In fact, in part one of ClientRaker, Steve goes through the process of figuring out different potential markets you could target, again using AI.
Why AI again? Don’t you already know what your pet industries and obscure interests are?
This goes back to the core point I made at the start of this promotion.
All of us go through much of life with blinders on, focused exclusively on one idea, the one that’s right in front of us right now, which currently has our attention, even though the world is much bigger and richer than what we can see at this very instant.
It takes a lot of discipline and work to rise above that for even a brief moment.
Or it takes an external system, which isn’t restricted by your own blinders, and which works in spite of your own maniacal focus on what you know and want right now.
ClientRaker is one such system, and a fantastic one. Both because of the care and thought Steve has put into it, and because of the real results it’s been getting him.
ClientRaker is open for registration now. But the doors will close soon, this Wendesday at 8pm CET/11am PST. In case you’d like to get inside before then: