My girlfriend was staring hard at a piece of bubble gum in her hands. “Malik has been giving me a ton of these lately.”
Malik is a nice Pakistani man who runs the convenience store downstairs. My girlfriend regularly chats with him.
“I thought we were friends,” she said. “He made me look at his wedding photos.”
Malik doesn’t ever ring up what you’re buying. He never gives you a receipt.
Instead, he eyeballs the stuff you’re holding in your hands — a bottle of water, two cans of beer — and tells you the total. 7 euro 65 cents. Tomorrow, the same basket of stuff might cost 6 euro 30. Or 9 euro 15.
Sometimes, Malik senses he has overcharged you. And without looking at you directly, he senses whether you feel so too. If he ever thinks he’s gone too far, he doesn’t lower the price. Instead, he throws in something extra — a single-serve cookie, a lollypop, a piece of bubble gum. Lately it’s been happening a lot.
For the past six days, I’ve been milking last week’s copywriting conference for email ideas. I will probably be able to do so until the end of this month.
During the copywriting conference, I saw a half dozen presenters go up to the front of the room to give a talk. At the end of each talk, they all sold some existing high-priced offer.
Most of the presenters offered a discount as an inducement to act now, before the conference ends.
But a few of the really smart, experienced, established marketers didn’t lower the price. That’s an ugly habit to get into. Instead, the most sophisticated marketers threw in something extra — a bonus training, a private consult, a piece of bubble gum — to get you to act now before the conference ends.
Simple, you might say.
But it was the difference between money lost and money made. It was also the difference between the adequate marketers and the superstars.
Anyways, I got an offer for you. It’s one I haven’t offered since last summer. It’s my Email Marketing Report.
If you have an email list of at least 2,000 names, and you would like to make more money from that email list, then this Report might be right for you.
My Email Marketing Report is not cheap. But it’s not shamelessly overpriced either.
That’s why there’s no discount, and no piece of bubblegum as bonus.
Even so, you may choose to take me up on this Report, because you see and decide that it can be valuable for you. If you’d like me to help you make that decision: