Right now, I’m running a paid Facebook ad campaign.
It’s promoting a lead magnet for my aromatherapy website, titled The Little Black Book of Essential Oil Scams.
I don’t know much about running ads on Facebook, but it seems like I’m getting leads for pretty cheap. On the other hand, they don’t seem to be the highest-quality leads — many people who opt in never even download the lead magnet.
But that’s ok.
Because the very fact of paying for traffic is having a salutary effect on me.
I got that phrase from negotiation master Jim Camp, who talked about “the salutary effect of cold calling.” When you cold call, Camp used to say, you have no expectations, and you have a great opportunity to eliminate all your neediness (one of the main pillars of Camp’s negotiation system).
Well, paying for traffic doesn’t have the same salutary effect.
But it does make me want to write emails every day to these leads. What’s more, it makes me want to write emails that get read and get people stirred up. In other words, I’m no longer just writing for the sake of being able to say I’ve done it. Instead, I’m writing to make sales.
That’s both because I’m spending money on traffic now (rather than counting on an indefinite stream of leads from Google)…
And it’s also because it becomes a game — can I make back the money that I will spend on ads, so I can do this all over again on a bigger scale?
Speaking of games, I’m running another ad campaign, and that’s on Amazon.
I’m promoting the aromatherapy books I have .
And once I finish up my new book, about being a successful freelancer on Upwork, I’ll put it up on Amazon, and promote it through ads as well.
However, before I do that, I will probably take advantage of Amazon’s free promotion period. This means, for a few days, once the book is published, it will be available to download for free.
In case you want to get notified when this happens, sign up below, and I’ll keep you in the loop: