Today I was planning to write an email about marketer Travis Sago, and how he says that, if you have the right offer and you put it in front of the right people, you can sell for 4-figures+ just by sending a description of the offer in an ugly Word document.
And no, this is not a pitch for Ian Stanley’s hot new “Word Doc Millions” course.
Instead, the key is that bit about having the right offer (pretty important)… and the right people (hugely important).
So that was the email I wanted to write today. I thought I could illustrate it by talking about the presentation I gave last night, and the little offer I made and successfully sold at the end, without even an ugly Word doc.
But then this morning, something happened and foiled my plans completely.
I woke up. Opened up my email. And within about 6 minutes, I had PayPaled $1,200 into the unknown, for an offer I had never heard of before, and which honestly worried me a little.
There wasn’t an ugly Word doc to sell this offer either.
Instead, there was an ugly sales page, though there wasn’t really any selling done on it, not even a headline. Just a bunch of photos of random people… reverse type… and what seems to be an intentionally slapdash description of what you might get.
What’s worse, a part of the offer is that, since “Nigeria is the next hot bed of talent” for the direct response industry, Nigerians get this offer for free while everyone else has to pay.
“Is this for real?” I asked myself. “Or is this some kind of prank?” It actually made me a little anxious about the money I was sending out.
And yet I did it. It seems to be okay. I got a confirmation email, from David Deutsch no less.
So let me get back to Travis Sago and tell you about this offer:
It’s just a bunch of Zoom calls, put on by copywriter Aaron Winter.
Never heard of Aaron?
Neither had I, until a few years ago, when I joined Dan Ferrari’s coaching group.
Dan, as you might know, was the star copywriter at The Motley Fool. Then he left and started writing a bunch of controls for other financial clients, including Agora Financial.
I wrote about Dan in Commandment IV of my 10 Commandments of A-List Copywriters book. That commandment was based on an insight Dan extracted from the first sales letter he wrote in the health space (as far as I know), which tripled response over the control and sold out the entire supply of Green Valley’s telomere’s supplement.
So Dan is really what you might consider an A-list copywriter.
And Aaron Winter was Dan’s copy chief at The Motley Fool… and Dan’s partner (and still copy chief) at Dig.In, the marketing agency they started after they left to work for themselves.
Dan’s coaching group was the moment in my copywriting career where I went from scraping by to making good money as a copywriter. I learned a lot and continue to learn a lot from Dan. And Dan learned a lot and continues to learn a lot from Aaron.
But Aaron never had a blog, newsletter, or book. He never offered any kind of public training.
Until now.
Are you getting an idea of how this works?
The right offer… in front of the right people… and 6 minutes later, a $1,200 sale.
Well, unless you’re Nigerian. Then you get in for free.
At this point, you might expect me to link to the ugly sales page for this Aaron Winter offer. But if you really are the right prospect for this, you will have to jump through a few hoops. As a first step, I’d suggest getting on the email lists of some of the Dig.In people, such as Dan Ferrari or Ning Li.
As for me, I have to put an offer in front of you to wrap up this email.
No ugly Word doc here either. But there is an ugly Google Forms page, my consulting intake form.
If you want my advice and guidance in putting together the right offer and getting it in front of the right people, you can get started below.
Albanians get in for free. Everyone else has to pay. Here’s the link: