A lot of value in today’s email. Let me set it up with a response I got to my email yesterday:
Not gonna lie, ever since you did that presentation about Daniel Throssel’s emails I’ve noticed you’ve been writing in a similar style.
But more subtle which is your approach.
This email had no value at all. But who cares? I was still reading all the way to the end. and I actually really liked it.
Hope the furnishing all goes well in Barcelona!
Let me tell you a personal, and very valuable story:
Many, many years ago, I subscribed to Ben Settle’s daily emails for the first time.
And right off, I was annoyed. Ben would send out emails claiming to be filled with “value,” which were just pitches for his Email Players newsletter, or testimonials which he slapped in and claimed were valuable in themselves.
What a crook.
Eventually though, all that shameless self-promotion wore me down. I got curious.
So I subscribed to Email Players see what Ben’s real secrets were.
I got his Email Players Skhema, the how-to workbook that comes with the subscription. I read through that.
I also finally remembered I had a free copy of the first issue of Email Players, which Ben gives away on his site. I read through that also.
And then I read the first month’s issue, which revealed the “secret” Ben had been teasing for weeks.
And you know what?
The damnedest thing happened.
It turned out Ben wasn’t lying all along.
His emails were packed with value. More often than not, the most valuable stuff in the paid newsletter was right there, in his emails, sometimes explicitly stated.
I didn’t see that before just because Ben’s emails are structured as infotainment. The value wasn’t bolded, highlighted, and explained as it would be in a textbook. It took what Ben likes to say “reading between the lines” or at least a slightly more careful reading than I was giving his daily emails, or to any emails for that matter.
Was there stuff in the paid Email Players print newsletter that wasn’t in Ben’s daily emails?
Sure. And by not paying for Ben’s newsletter, you will miss out on that.
At the same time, by a close reading of his emails, you will get the best stuff. You will also find stuff Ben doesn’t reveal in his newsletter, or probably even in his books, stuff that he wants to keep for himself.
So that’s my response to the claim above that my email yesterday had no value at all. And if you don’t see how that’s a response, well…
In any case, here’s another thing I learned from Ben Settle. It’s to end your emails with “Okay, on to business.”
If you want to get my best stuff for free, both stuff I’ve learned from Ben Settle, and from my own experience, working with 8-figure direct response businesses, and managing large and very profitable email lists myself, then you can sign up to my very valuable daily emails here.