Over the past few days, I’ve been sending a lot of emails about Copy Riddles. It’s obviously wearing thin on a few sets of nerves, because I triggered the following response:
Hi,
You love to name-drop in these emails, Caples and Kennedy today, Halbert and others on other days.
But here’s the thing . . . all you’re doing is repeatedly trying to sell your ‘Riddles’ program. Those guys whose names you like to drop, do this MUCH better than you. In fact, if your program is no better than these emails then no thanks.
Go read some stuff from Settle, Tony Shepherd and Andre Chaperon. Lots to learn from these guys.
All right, since you asked for it… let me dig through my Ben Settle archives and see what Ben might have to teach me. Yep, there it is:
Over the years, several readers have observed how much I get an almost sadistic glee and excitement when trolls pick fights with me (besides profiting form them, they’re entertainment, more interesting than TV).
A few have even asked how I can possibly enjoy it so much and not get angry, etc.
My answer?
It’s easy to do when you realize they are really talking about themselves, and are simply projecting their miserable lives onto you.
For years now, Ben has been beating the drum about the fact that Internet trolls always project. And I’ve heard his message, loud and clear. So I can conclude my own troll above:
1. Loves to name-drop all the famous copywriters he knows about
2. Would like to take action (sell something, write copy) but is too afraid that everyone else is MUCH better than him
3. Routinely gets sucked into buying the next program that sounds sexy — “Lots to learn from these guys!” — instead of actually doing anything with all the info he has already bought
In case you’re wondering:
No, I haven’t yet graduated to feeling glee and excitement when a troll picks a fight with me.
But when a troll sets me up for a layup, like today, I feel it would be disrespectful to Ben, a guy I’ve learned a lot from over the years, not to profit from it.
But let me get back to trying to sell my ‘Riddles’ program.
The fact is, the whole point of Copy Riddles is that it’s based on a simple exercise. You write bullets based on source texts, and you get a chance to compare what you’ve written to what famous, name-droppable, A-list copywriters have written.
Yes, I also include a lot of guidance and my own interpretation of what exactly the A-listers are doing.
But you don’t have to like my writing to get value from Copy Riddles.
Because the biggest value in Copy Riddles comes from doing the exercise. Well, from doing the exercise… and then putting your new skills into some kind of real-life context, where they actually have a chance to make you money.
I doubt that will ever happen for my name-dropping troll above.
But perhaps you’re ready to do some actual work and then profit from it. If so, then you’ll want to know that enrollment for Copy Riddles closes later today, at 12 midnight PST.
To get in while the doors are still open: