Today, I ate a handful of jujubes.
These are little fruits, kind of like dates. I grabbed some from a bowl and as I went to wash them, one jujube fell, hit my foot, and rolled off under the counter.
“No matter,” I said to myself, “I’ll get it in a second.”
A second later, I looked under the counter. The jujube wasn’t there.
I kept looking. Nothing.
I reached under the counter to see if it was there but I couldn’t see it. Nothing.
I changed positions to see if I could see it better from a different perspective. Nothing.
Maybe you know this maddening.
When you think you know where to look for something, but it’s not there.
Maybe it’s your keys, which should be at the bottom of a bag… except they’re not.
Or somebody’s name, which almost certainly starts with the letter “A”… except no “A” names sound right.
Or maybe it’s even a marketing situation.
Such as, for example, deciding on how to position a product, a brand, or even a person.
Many business owners think they know where to look for such positioning intel.
After all, it seems very intuitive that the positioning for their products must be hidden somewhere in the product itself.
Similarly, the positioning for their personal business must be lying somewhere inside their own person.
So they keep looking and looking…
And even though they are sure they are looking in the right place, they never find the positioning answer they’ve been searching for.
Why is that?
Simple. Because the positioning they are searching for won’t be found inside their product, or even inside themselves.
Instead, it’s found in a rather counter-intuitive place.
Maybe you know what I have in mind.
And if you want my help in searching in this counter-intuitive place, and helping you come up with a winning positioning strategy for your business, brand, or even person, then simply write me an email and we can talk.