If you sell proven advice in the form of courses or coaching, but you’re finding it hard to convince people to buy, and even harder to get them to actually do what you say, then read on:
Chris Dyson has 25 years of 1-1 sales experience, including over email and DM.
For reasons that are beyond me (because Chris makes a lot of money doing sales), right now he is also teaching a few folks how to do what he does. Except, how do you teach people to make sales and actually get results? Because as Chris put it:
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Let’s be honest, doing something new is uncomfortable. You have to go through that awkward stage where you’re rubbish at something before you get any good at it (thanks dunning Kruger)
And if your process involves putting yourself out there, talking to strangers or risking rejection?
Good luck 😂
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Turns out, Chris has cracked the code (metaphorically speaking, because there was no encryption involved here), for getting people to actually implement and own the skills of 1-1 sales, which so many people feel fear and even aversion to.
And just so we’re clear:
This isn’t about teaching people sales. This is about getting customers and clients results, and getting them onboard for the process of getting results.
Chris wrote up a detailed post about how he’s done it in my Daily Email House community, under the title, “They trust you and your process… so WHY don’t they buy?”.
If you sell information or do coaching, but people are not implementing what you teach and therefore are not getting results, even with all the templates and checklists and video lessons and AI tools you might have given them..
… or better yet, if they are not even buying from you to begin with, even though they trust you and believe in your process, because they are one step ahead and know that they won’t implement and won’t get results if they do buy…
… then reading Chris’s case study, and thinking about how you might do something similar in structure, could make all the difference you need to both make sales now and in the future, thanks to all the amazing results your customers will be getting.
If you’re curious, here’s where to go:
https://www.skool.com/daily-email-house/they-trust-you-and-your-process-so-why-dont-they-buy