I got an email yesterday from someone I don’t know, with the subject line, “Copy Riddles.”
Copy Riddles is the name of my highest-ticket info product.
Ok, attention engaged. I opened the email to read:
===
John,
A daily newsletter peers call the most underrated list in copywriting, built up around Copy Riddles, is a base worth working with.
My hunch is there’s a five figure opportunity in readers who’ve never been pointed at Copy Riddles outside of a launch window.
I fund and run that kind of campaign myself. I do the work, you spend nothing upfront, and I only earn a share of what converts.
Would it be a dumb idea to grab 15 minutes and see if there’s a test worth running there?
===
Why yes, that would be a dumb idea, and a waste of a perfectly good 15 minutes.
Ignore for the moment the strange English in this cold email, which makes me doubt this person can write in a way that would get people to buy.
The reason it would be a dumb idea is that I already regularly promote Copy Riddles “outside of a launch window,” and I have been for years.
I do it both inside one-off daily emails like this one, and during promos where I create a special offer around Copy Riddles, attach it to a deadline, and make a bit of a spectacle to reap all the demand that my daily emails may have sown.
Two minutes of research could have told my cold emailer all that.
Oh well. This guy’s dumb idea did serve two purposes:
1. To allow me to remind you to keep promoting your products regularly via daily emails, so you can create demand, and to run regular promos, so you can cash in on that demand, and
2. To allow me to point you to my Copy Riddles program, which is the best thing I sell.
For more information on Copy Riddles: