This morning, I shut off the cart and concluded my Daily Emails 101 experiment. Results:
* 155 sales
* About 65 first-time buyers
* A sales page conversion rate north of 33%
In my book, that makes this Daily Emails 101 experiment a success.
What done it? Is the usual threesome? An amazing list of dedicated readers and customers… an irresistible offer… my hypnotizing copy?
Yes, yes… but I would like to wager, there’s something else as well.
The price of Daily Emails 101 was just $5.
That alone won’t do it. There are plenty of $5 offers that don’t sell a single copy. So price alone ain’t it.
What is it is that, most of the time, I sell things that are $197 or $997 or $5k.
Yes, $5 is genuinely cheap, particularly for all I was giving away with Daily Emails 101. But $5 is extra cheap if you’ve been on my list for weeks, months, or years, and you’ve seen me promoting other, much more expensive offers with success. Human beings live by contrast.
My point for you today is two-part.
One part is to raise your prices. Once again, people live by contrast, and if you have at least some expensive offers, it makes everything else easier to sell.
The other part is that once you’ve raised your prices, to remind your readers of your high prices regularly, and to justify those prices, so that, whether people buy or not, they know you and your high prices are for real.
Speaking of:
Today, I would like to tell you about my Copy Riddles program. Copy Riddles sells for $997 and has been for years. Several hundred people have bought it and gone through it, some when it wasn’t yet priced at 997, many at $997.
Copy Riddles is the best thing I sell.
I created it 5 years ago, back when I was still orienting this email list to copywriters alone. The sales page for Copy Riddles reflects that.
The fact is though, Copy Riddles is a course in effective communication and persuasion, and it is relevant to if your business involves written communication of any sort.
I would love to repackage Copy Riddles in industry-specific versions tailored to investment fund managers who communicate with investors via reports… to trial lawyers who need to craft persuasive arguments… to carpet cleaners and HVAC installers who do their own marketing.
Maybe one day. For now, if you are interested in learning how to persuade using words, based on hundreds of millions of dollars of tested advertising, in a way that ensures these insights get burned into your brain rather than slip in one nostril and out the other, then take a look at the Copy Riddles sales page.
Yes, you might have to put in a bit of brain work to see how this program targeted at copywriters could be useful to you in what you do.
That’s the cost.
The payoff you can get for that cost is to be the first in your industry to download this proven influence and persuasion knowledge into your brain, and have first-mover advantage for months or years over all your competitors, at least until I create that specific version of Copy Riddles for your industry.
If you’re interested in the full details on Copy Riddles: