Lemme tell you about my recent positioning fail, so that we’re on the same page, or so you can maybe avoid the same:
Over the past few weeks, I’ve been talking to a guy who runs a big ecom business.
He had heard of my “free advertorial” offer and was interested.
We got on a call. At the end, he asked if I would sign an NDA.
I figured it’s harmless. I’ve never revealed any insider secrets from businesses I’ve worked with, and I don’t mind signing a paper to say I won’t do it in the future. I said, “Sure, send it over.”
The NDA arrived. Except it turned out it was not just an NDA. Actually, it was a noncompete agreement as well, and how.
First, the contract was asking me to agree I would never work with any of the dude’s competitors.
When I refused that, the dude took the offending clause out. He put in a new clause that said I could never use any knowledge or insights gained via working with him with any other clients.
I politely bowed out.
As with everything else in my life, this is my fault.
I didn’t really make it clear to this guy how I am going into this whole “free advertorial” thing.
I’m not a copywriter looking for work. In fact, I might very likely farm out the work to one of the copywriters I am coaching inside my ongoing advertorial cohort, and simply copy chief them to make sure the result is up to my standard.
Rather, I’m going into this “free advertorial” deal as an investor. I’m looking to partner with business owners, contribute valuable assets, tangible and intangible, which I own and will continue to own and have control of, and take a cut of any profits we generate together.
I am certainly not willing to put myself in a situation of voluntary bondage to anybody.
If you’re a copywriter looking to graduate to a new level, and partner with businesses instead of serving clients, I’m sharing my positioning fail with you because you might somehow benefit from my experience.
And if you are not a copywriter, but own an ecom store yourself, or if you know somebody who owns an ecom store, my low-pressure, low-risk, zero-bondage offer still stands. You can find out more about it here:
https://bejakovic.com/do-you-want-a-free-advertorial-for-your-ecom-brand/