Here are a couple email marketing tips:
#1. When you run a promo, run a promo
Don’t announce your offer and your deadline, and then, in subsequent emails, promote other offers while the clock for your big promo offer ticks down.
(If your offer is good, and why would you promote it otherwise, you will have people in your audience who will be pissed that you didn’t repeatedly and clearly let them know about it, and now it’s gone.)
#2. Don’t bury the lead or the close of your promo
The start and end of a promo should be super clear and direct. Don’t hide a sexy or important new offer under a clever but irrelevant subject line and a ton of unrelated copy… and don’t pussyfoot when the deadline is nigh.
(Again, you will get audience members who will be pissed that they missed out on the offer because you were too indirect and effectively snuck the offer past them.)
You might think these tips are super obvious.
But I have seen smart people violate these two rules in email promos, to their own detriment, in the last week alone.
Maybe it’s because they don’t know better, or maybe it’s some subtle self-sabotage going on.
In any case, my point is that seemingly obvious stuff is easy to miss (or ignore) when you are promoting your own offers and your own business.
Which brings me to my own new offer, which I announced yesterday with a big bright “Announcing!” subject line.
One part of this new offer is my Price Increase Promo SOP.
This is the SOP document as well as the recording of a presentation I prepared for a small cohort of folks back in April, who were doing a price increase promo with my guidance. Here are the results that Chris Howes, owner of the online music teaching platform Creative Strings Academy, got from applying this Price Increase Promo SOP:
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JB- I’m fucking swimming in sales over here!!!!!
63 sales of the $30 product based on PIP (“get it before it goes up to $67”) Remember I originally sold 74 of them at the launch in December. That’s almost as many as I sold the first time. So thats $1900.
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Running a price increase promo isn’t hard. Still there are some subtleties and traps to be mindful of. This SOP will help you manage the subtleties and avoid the traps.
And that’s just one part of my current offer, which I’m calling Daily Emails 101. For the full details on Daily Emails 101:
P.S. So far, with that one brief announcement email only 12 hours ago from the time I’m writing this, I’ve made 35 sales of my new offer.
I’m telling you this 1) to highlight that being direct about your offer works and 2) to highlight that this offer is something you might want to look at before the deadline, so you don’t end up pissed at me. If you’re curious, the link is above.