Last night, I hosted the inimitable, unrepeatable, wonderful Core Promise Workshop and Q&A call.
To start, I had a bit of a presentation where I broke down, as economically as I could, the two components of a good promise, and why they are often at odds with each other.
That was all right because I got to use, as examples, the 5-Oscar-winning thriller Silence of the Lambs and the Silvester Stallone flop, Stop or My Mom Will Shoot.
Then came the fun part, where I ran through a buncha audience member questions, including:
#1. What core promise a copywriter should make when selling his or her services (hint: don’t sell your services)
#2. How to research what promises to make in an entirely unfamiliar professional industry where you know nobody (no, my answer was not “go on Reddit”)
#3. How to make your promise unique if you cannot (or refuse to) guarantee specific performance outcomes like “we will 3x your LTV”
#4. How to structure a core promise for a paid community
So altogether, a fine evening. And then, once I finished, I checked my email. I saw a message from one of my more dedicated readers, who had registered for yesterday’s call. She just wrote:
“I slept through big promise call…”
Unfortunately, the moving finger writes, and having writ, moves on. Yesterday’s workshop was live, and is over.
But thanks the wonders of space-age technology, there is a recording. As I announced a couple days ago, I am only making this recording available as a paid offer.
How paid?
Well, you can choose three levels at which to pay for this recording:
1. The Hermione Granger Level
2. The Severus Snape Level
3. The Albus Dumbledore Level
Each level comes with its own set of magical and mystical bonuses, meant to turn you into a persuasion wizard of greater and greater power. If you’d like to see the levels, and what’s on offer: