Yesterday, I teased, without revealing, the best direct marketing book of the past 15 years.
This got more people to take me up on my Tour de Commandments offer than the previous days combined.
In part, that’s the cumulative effect of an email promo, which in this case has been going on since Monday.
In part, it’s the power of teasing info, curiosity, and that itching, nagging, bothersome mystery and information gap that a secret creates.
If you need a valuable marketing idea for today, let this be it:
When trying to sell info, use the takeaway sale.
Let me now take my own advice. Let me tease a second bit of info today. Let me tell you about the best course on selling via email I have personally found.
This is NOT a course about email copywriting. Rather, it’s a course about making sales via email.
These are two distinct things.
Most people who try to make sales via email only blast out offers (“New! Discount! NOW!”) or they only try to be funny and informative and valuable in the hope that one day, somehow, people on their list will buy out of good will alone.
Both of these approaches can work from time to time. But long term, both are suboptimal and even unsustainable.
Fortunately, there is a THIRD WAY, which is laid out in the best course on selling via email I have personally found.
I have been going through this course and implementing it myself and helping coaching students implement it.
I happen to know the information in this course has influenced a ton of people online, indirectly.
Yet I never hear anybody talking about this course directly, or implementing the complete system inside, rather than just one fraction.
If you like, you can be among a select elite of people who both know about this course and who profit from it.
Because, if you take me up on my Tour de Commandments offer, I will tell you where to find this best course on selling via email, for FREE, and completely legally.
The course consists of several audio recordings, and one document which lays out the philosophy behind the case studies.
It’s not fill-in-the-blank templates. Rather, it’s made up of a dozen or so case studies that illustrate the many ways to implement underlying ideas in this course, which are both profound and simple.
Also, here are the other bonuses I am offering as part of my ongoing Tour de Commandments event:
#1. “Manna for Marketers” live workshop and implementation call
Happening next Wednesday at 8pm CET/2pm EST/11am PST. I will cover how I’ve consciously applied these 10 Commandments of Con Men etc. in my biz. I’ll also offer you my help and input if you want to raise your hand live on the call, and ask me how to apply any of these commandments to your biz (or life).
#2. “3 lessons after $18,487 spent on running Amazon book ads”
Over the past 7 years, I’ve spent $18,487 on Amazon book ads. The majority of those ads have been for my two “10 Commandments of SOMETHING” books. I’ve put together a report on the 3 main lessons learned after 7 years, thousands of copies sold, and $18k+ in ad spend.
#3. “40 Pages to Authority: A $1k article series”
Back in 2023, the the Professional Writers Alliance paid me $1,000 to write a 4-part article series about my experiences writing, promoting, and profiting from a 40-page book (my first 10 Commandments book).
PWA made these articles available to their paying members only. But you can get them as a free bonus for taking me up on my Tour De Commandments offer.
#4. “How I made an extra $1404.53/month in Amazon royalties at the push of a button”
This report outlines a hack, which involves the push of a button — literally, that’s all there is to it — and which made me an extra ~$1.5k per month in Amazon royalties. I used this hack once, over the span of a few months, or rather a few weeks. I made money with it. And I never used it again.
I’m not saying anybody else should use this hack. I’m not saying anybody else should NOT use it either.
All I’m willing to do is to tell you what this hack is, why I’m no longer using it myself, and how you can try it out yourself, if you so choose, to make easy money off Amazon.
#5. “The best direct marketing book of the past 15 years”
That’s according to me, somebody who has read and reread all the great direct marketing books, and some of the not-so-great, and who has made millions in sales via the ideas I’ve learned in those books.
Odds are excellent you have not read this book or even heard of it. But I will tell you what it is so you can grab it on Amazon, and I’ll even give you $15 in Bejako Bux so you can get it effectively FREE.
If you want to take me up on this Tour de Commandments offer, here’s what to do:
1. Grab five paperback copies of the 10 Commandments book (or four, if you’ve already got a paperback and can dig up that receipt as proof)
2. Forward me your receipt (or receipts, if you already got one) from Amazon
3. I’ll get you in for the Manna for Marketers workshop, and get you access to the above bonuses, as well as others I release in the coming days.
If you’re in, here’s where to take me up on this offer: