A few days ago, I sent out an email asking my readers if they are still interested in sending daily emails for their business.
To which I got a reply from a genuine A-list copywriter who sometimes reads my daily emails, somebody with a history of top-level marketing results, who wrote:
“I don’t have time to get them. If there’s a way to subscribe to fewer I’d love that. They’re all quite good but it’s a time management thing. I believe with very few exceptions the daily email model is on its way out.”
That’s good to know.
In other news, last month, email marketer Liz Wilcox ran an affiliate contest to promote the yearly subscription of her membership.
Despite my distaste for affiliate contests, I decided to participate because the prize for the top affiliate was a solo email to Liz’s very responsive list of about 15k people.
A few days later, the results rolled in:
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First prize (solo email to my list):
JOHN BEJAKOVIC
Second prize (1:1 session with me):
TARZAN KAY
Third prize ($100 gift card lottery winner):
CAT GRIFFIN
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I didn’t know these other two people but I looked them up. Tarzan Kay sends weekly emails to a list that’s more than twice as large as mine (and that was recently “scrubbed” for engagement from a list that was almost 4x the size of mine).
As for Cat Griffin, she sends sporadic emails to her list and does most of her marketing on Instagram instead.
I don’t know how Tarzan and Cat promoted Liz’s offer to their audiences. I promoted it by sending a single daily email, and that was enough to win me the affiliate contest.
Point being:
1st place: Daily emails
2nd place: Weekly emails
3rd place: Sporadic emails
You can choose not to send daily emails because you’ve decided you have better, higher priority things to do.
That’s a legit decision to make.
And while the daily email model is on the way out, the same way that direct response copywriting, and marketing, and business more generally are on the way out…
I have personally found that relentless followup, relationship building, and continuous attempts at being present in prospects’ and customers’ lives, even if ignored or rebuffed by most of those people, still remain the most effective way of using email to make money.
If you’d like to start sending daily emails, so you can be in 1st place in your own niche, I have a daily email prompts service to help you do that: